International Journal of Tourism Business Research

Analysis of Stakeholders Perceptions of The Impact of Crisis on Tourism in Ogun State, Nigeria

Sat, 02 Dec 2023 00:00:00 +0000

Ogun State, Nigeria is experiencing crises, including kidnapping and terrorism that can impact its destinations. Thus, this study examined the perceptions of 133 tourists on the influence of these crises on their visitation to an attraction in the state, using a questionnaire survey. Two attraction officials were also interviewed on whether such crises impact revenue generation and employment. Results from the questionnaires which were analyzed using PSPP frequency distribution show that although terror crises had no significant influence on tourists' visitation to the attraction, they were concerned with the level of insecurity at the destination. Also, the transcribed interview outcomes reveal that, although similar crises had no significant impact on tourism, its perceptions can affect revenue generation and employment, when destinations are poorly projected. Consequently, these findings suggest the need for improved safety measures and mechanisms for promoting safe places at the destination by the authorities, for improved tourist arrivals, revenue, and employment opportunities.

Product Marketing Development Strategies in Sade Tourism Village in Increasing the Number of Tourist Visits

Firman Koma Febdilan, Siti Lathifah — Fri, 01 Dec 2023 00:00:00 +0000

The purpose of this research is to find out how the people of Sade Rembitan Hamlet, sell products, positioning, promotion, place, sales process, cooperation system and tourist response. The method used in this research is a qualitative approach by taking a phenomenological design. collecting data using three techniques. such as: observation, documentation and interviews. The results of this study are in marketing their products, the residents of Sade Hamlet have not been able to market their products due to a lack of understanding of foreign languages. so that the impact on product positioning, promotion and interaction with tourists is hampered. besides that, the price of the products sold must have a price list so that there is no price competition and does not make tourists confused by the different price variations among other sellers. Sade Hamlet tourism products benefit from the customs and customs that still exist today. thus, the promotion carried out by the residents of Sade Hamlet is currently still in the category of being promoted by cooperation partners from industry, related governments, HPI associations and visiting tourists. Thus, the process of interaction, cooperation with local guides and travel agents is very well established. However, it does not rule out the possibility of having to maintain intense communication between them.

The Effect of Restaurant Atmosphere on Customer Satisfaction and The Effect of Customer Satisfaction on Repurchase Intention at Amber Resort Lombok Restaurant

Hendri Yadi Saputra — Mon, 23 Oct 2023 00:00:00 +0000

This study aims to determine the effect of restaurant atmosphere on customer satisfaction and Repurchase Intention at Amber Lombok Beach Resort, Data collection in this study used questionnaires distributed directly to guests, and was also carried out by directing respondents to an online questionnaire by providing a google form link on the device provided by the researcher. This study includes variables of comfort level, restaurant scenery, restaurant appearance, consumer satisfaction, and repurchase intentions. The analysis used to test the validity and reliability of the questionnaire and test the hypothesis in this study used SPSS and Smart PLS. The results showed that the restaurant atmosphere consisting of comfort level, restaurant scenery, and restaurant appearance has a significant effect on customer satisfaction, as well as for the variable customer satisfaction has a significant effect on repurchase intentions.

Obstacles to The Implementation of Regional Regulation of West Nusa Tenggara Province Number 2 of 2016 concerning Halal Tourism in Restaurants in Mataram City

Herlina — Mon, 23 Oct 2023 00:00:00 +0000

This study aims to identify the obstacles that exist in the halal certification process for restaurants in the city of Mataram. The method used is descriptive qualitative analysis to examine the hindrances in the halal certification process for restaurants as stipulated in the Regional Regulation of West Nusa Tenggara Province No. 2 of 2016 concerning halal tourism. The study was conducted at restaurants in the city of Mataram. Data collection techniques included direct observation using document instruments, interview guidelines, documentation, and literature studies. In conclusion, the implementation of West Nusa Tenggara Regional Regulation No. 2 of 2016 regarding Halal Tourism in the halal certification process for restaurants can be considered successful. However, there are several obstacles in the implementation process. These obstacles include communication issues between institutions due to the transition to an online-only application process for halal certification, a lack of government-led socialization efforts to inform business actors (due to budget constraints), and a shortage of adequately prepared human resources who understand the evolving system within the restaurant halal certification process.

Improving Restaurant Employee Performance Through Assistant Manager Communication at Amber Resort Beach Central Lombok

Mandra — Mon, 23 Oct 2023 00:00:00 +0000

The aim of this research is to find out the condition of the performance of amber beach resort Lombok restaurant employees and to find out how to improve employee performance through communication through the assistant manager of amber beach resort Lombok. The research design used is descriptive qualitative which emphasizes analysis on inference processes based on the penomena that occur in the field with data collection using observation, interview and documentation methods. Based on the results of the research that has been done, the performance of current employees is good and in accordance with the applicable sop where employees arrive on time, use uniforms neatly and that have been determined, employees are willing to get overtime hours (over time), able to achieve the target of providing the amount of food, able to provide good service, can cooperate between employees and guests of Amber Beach Resort Lombok

The Use of Code Switching Among Waiters in Restaurant and Bar Operations at Amber Resort-Selong Belanak Central Lombok

Ainul Yakin, Endang Sriwahyuni, Lalu Ahmad Zaki — Mon, 23 Oct 2023 00:00:00 +0000

The purpose of this study is to analyze what language elements are most widely used in code-switching among waiters at Amber Beach Resort restaurant. The data collection methods used in this research include document study, field research, collecting data by recording respondents and taking notes (Note-taking) on managers and F&B Service staff at Amber Beach Resort Restaurant. The results found that the language elements that experienced the most code-switching were from Indonesian to English and Sasak language to English. Waiters/managers and other staff mostly use Indonesian to English elements

Tourism Marketing Strategy in Facing Tourism Challenges and Opportunities in Badung Regency, Bali

Sat, 02 Dec 2023 00:00:00 +0000

As the Heart of Bali Tourism, Badung Regency plays an important role in the development of Tourism in Bali Province. To ensure sustainable Badung Regency Tourism, real steps must be taken immediately to overcome the negative impacts caused by Tourism itself. The formulation of marketing strategies was obtained from the implementation of FGD (Focus Group Discussion) which was attended by tourism stakeholders and related agencies within the Badung Regency government. The data was analyzed using SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). The use of digital platforms, besides being considered effective and efficient in promoting tourist attractions in Badung Regency, can also be used as a medium to socialize Do's and Don'ts related to what tourists can and should not do during their visits to Badung Regency in particular and Bali Island in general so that negative impacts and problems caused by the tourism sector can be minimized. Good coordination and collaboration between tourism stakeholders and local governments are also important factors that must always be maintained and are expected to be able to overcome problems that arise in the community due to the adverse effects of tourism. Badung Regency must continue to improve itself in improving the safety and comfort of tourists so that it can strengthen its position as a Regency that dominates the favorite destination of domestic and foreign tourists visiting Bali Island.

Tourism, Inequality and Segregation in The North Lombok Regency

Taufan Handika Putra, Didy Ika Supriadi, Sahrul — Sat, 02 Dec 2023 00:00:00 +0000

The aim of this research is to look at the effects of tourism spatially and examine its impact on the aggregate welfare of the population. Therefore, the author asks two fundamental questions in this research. First, is the rapid demand for tourism capable of creating new regional growth poles spatially? Second, is increasing tourism receipts able to create welfare effects. The method used in this research is simple time series correlation and regression. The findings in this research are that the dependent variables tend to have a strong influence on education and employment indicators. Tourism seems to only have a false effect on economic activity in North Lombok Regency. It is proven that since this district was expanded, there have been no significant growth poles in this region. Regional and economic segregation is still clearly visible today.

Development of Batu Kumbung Tourism Village Based on Creative Economy

Rahman Rahman, Ihyana hulfa, Baiq Nikmatul Ulya, Siti Hamdiah Rojabi — Sat, 02 Dec 2023 00:00:00 +0000

Batu Kumbung comprises one of the many Tourism Villages located within the Lingsar District of West Lombok Regency. Among the various tourist attractions on offer, visitors can enjoy horticultural tourism, fisheries, cultural experiences, creative arts, handicrafts, ecotourism, and agricultural experiences. These include Tirta Tourism Village, Cultural Tourism Village, Mina Tourism Village, Arts Tourism Village, Agricultural Tourism Village, Ecotourism Village, Craft Tourism Village, and Agro Tourism Village. The objective of this project is to promote a variety of tourism options in each of the village's hamlets, focusing on their unique characteristics. To support the development of a creative economy-based tourism village, a comprehensive study is required. This study employed qualitative methods by collecting data through field observations, interviews, and literature studies. The findings illustrated that the Batu Kumbung tourism village development model features various tourist attractions, including swimming pool tours and processed catfish delicacies such as shredded catfish, catfish skin crackers, and catfish nuggets. These attractions are capable of drawing tourists from distant regions and visitors from NTB. The creative economy of Batu Kumbung tourism village could encompass approximately 90 UMKM players hailing from the village itself, with 60 of these participants actively engaged in the development of Batu Kumbung tourism village.