OPTIMIZING THE ROLE OF THE COMMUNITY IN MANAGING TOURISM OBJECTS OF LAKEY HU'U BEACH, DOMPU REGENCY.

Lakey tourist attraction is located in Hu'u District, Dompu Regency, this tourist attraction is known as one of the best surfing destinations in Indonesia and even the world. The development of tourism activities in the Lakey beach tourist attraction has provided benefits to the economic improvement of the people on the Lakey coast. This study discusses optimizing the role of the community in managing Lakey Beach tourism objects, Hu'u Village, Hu'u District, Dompu Regency. The results of the study are described in several answers to the problem formulation, namely optimizing the role of the community in managing Lakey Hu'u Beach attractions, Dompu Regency. The results of this study were presented with descriptive methods and SWOT analysis. The data collection techniques used in this study were observation, interviews, documentation, and literature study. Informants are the government, the Pokdarwis, and the community, and collect research evidence in the form of image documentation. The results show that the community tends to be dominated in the implementation stage, where the community plays a role in planning, giving ideas, the role of the community in contributing, the role of the community in the form of energy both in the form of maintaining cleanliness and in the form of maintaining security and comfort.


INTRODUCTION
West Nusa Tenggara province is one of the Indonesian provinces that has diverse and beautiful tourism potential. Currently, NTB is one of the favorite tourist destinations for local and foreign tourists, because it has natural beauty and diverse arts and culture spread throughout the regions in West Nusa Tenggara , one of which is Dompu Regency.
Dompu Regency is known for its beautiful and interesting tourism potential and is in high demand by both foreign and local tourists. Some of the tourist destinations that have become the icon of Dompu Regency are Lakey beach attraction, South Tambora Nature Reserve, South Tambora Hunting Park and Satonda Marine Nature Park.
Lakey beach is located in Hu'u sub-district, Dompu district, and is known as one of the best surfing destinations in Indonesia and even the world. The surfers who come to Lakey attraction are generally surfers using surfboards, bodyboards, kite surfing. Sport Lakey Peak is a favorite place for surfers who have the expertise and skills to use long surfboards because the waves are very large. Lakey Beach has six different types of waves INTOUR Vol 1, No 1, Desember 2022. namely: Lakey Peak, Lakey Pipe, Periscope, Cuplestone, Nangas Doros, and Nangas. But of the six types of waves, only three can be used as surf spots, namely lakey peak, lakey pipe, and periscope. The rest, namely Nangas Doros, Cublestone, and Nangas, are not used because they are very dangerous for surfing (Kurniansah, 2016).
The development of tourism activities in Lakey beach tourist attraction has provided benefits to the economic improvement of the community on Lakey beach.
The form of utilization felt by the community indirectly is by opening businesses such as Homestay, becoming a guide, working in hotels and restaurants, selling Swimming Equipment, opening small stalls, providing parking lots, providing ding repair places, selling surfboards at several outlets and opening food stalls at Lakey Hu'u. So that it has an economic impact, and employment opportunities. Thus providing economic impact, and employment for the local community.
However, there are several obstacles that hinder the development of Lakey Beach so that it is known by the wider community, especially foreign tourists, namely the lack of innovation in managing Lakey beach and the tourism information management system that is not yet good so that sometimes tourist destinations and their supporting service industries become unknown, let alone able to attract tourists to travel, this is due to the lack of Human Resources factors in Lakey Beach. The existence of some of these problems certainly results in the Lakey-Hu'u Beach tourist attraction itself being less than optimal in terms of management for that there is a joint role both from the government, managing, the community and the private sector, in improving the management of Lakey Beach tourist attractions for the better.

RESEARCH METHOD
According to Bungin (2013) reveals that: The qualitative descriptive research format has research characteristics that focus on a particular unit of various phenomena, therefore this research is in-depth and stabs at the target of the research. The reason for selecting informants is that Lakey beach has been managed by the Dompu district culture and tourism office and the location of Lakey beach is in Hu'u sub-district, Dompu district, of course the local government and the community know a lot about Lakey beach. The suitable data collection techniques used in this research are: Observation, interview, literature study, documentation.
Meanwhile, according to Galavan (2014), SWOT analysis (Strength, Weakness, Opportunity, and Threat) is an analysis to obtain a useful or effective strategy that is applied according to the market and public circumstances at that time, opportunities (opportunity) and threats (threat) are used to determine the external or external environment, then strengths (strengths) and weaknesses (weaknesses) obtained through analysis within the company or internal. The elements of SWOT according to Irham (2013), to analyze more about SWOT, it can be seen with external factors and internal factors.

A. Factors Outside the Company (External)
Factors outside the company that can affect the formation of opportunities and threats where this factor is related to a condition that occurs outside the company.
These external factors include the macro business environment, industrial environment, legal, political, economic, and social media.

B. Factors Within the Company (Internal)
Factors within the company are influenced by strengths and weaknesses. This factor concerns a condition within the company, which is influenced by the formation of company decision making. This factor includes functional managerial such as finance, resources, marketing, management information systems and operations. This research provides several suggestions to various parties, namely: (1) The need for community involvement in tourism promotion, government human resources in charge of tourism must be filled by experts who have competence in the field of tourism, not exiles from other offices / agencies in Dompu Regency, and a professional institution specifically tasked with managing and developing Lakey is needed. (2) Loyal facilitators are needed to maintain and care for the facilities on Lakey beach and also remind the community to continue to exist to run government programs so that they can be passed on to the next generation. (3) Presumably to maintain that visitors keep coming from various directions, both domestic and foreign, it is necessary for the government to foster and nurture the community, especially to hold tourism awareness socialization for the further development of Lakey Beach. (4) Must maintain and keep the tradition of the local community to keep working together and mutual cooperation in cleaning Lakey beach. (5) The author hopes that the results of this research can be useful and for further researchers to be better than before so that in conducting research there is new data to serve as a reference or reference for carrying out further research.