OPTIMIZING THE ROLE OF POKDARWIS IN ECOTOURISM MANAGEMENT IN KARANG SIDEMEN VILLAGE, CENTRAL LOMBOK REGENCY, INDONESIA.

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INTRODUCTION
The tourism sector is one of the activities that has a very strategic role in supporting economic development. However, in the world of tourism there are positive and negative impacts (Kurniawati, 2013). Related to this impact, sustainable tourism development is an effort to maximize the positive impact and minimize the negative impact of tourism activities on the three aspects of society, economy, and environment (Murianto and Masyhudi, 2021). The concept of tourism that is responsible for the welfare of local communities and environmental preservation is the concept of ecotourism by taking into account 3 principles, namely, conservation, education, and community participation (Damanik and Weber, 2006 Things that need to be optimized are in the application of hospitality according to tourism standards, accessibility to destinations, and facilities such as toilets and trash bins. Pokdarwis in its function as a subject or community actor has a role and responsibility to jointly encourage the success of tourism management in Karang Sidemen Village, which is now a pilot tourism village. The development strategy has a key to the role of the tourism pentahelix and by taking into account the strengths, weaknesses, threats, and opportunities that exist from the conditions and potential possessed (Jamroni, 2021 Furthermore, using SOAR analysis (Strength, Opportunity, Aspiration, Result).
The SOAR model strategy has 4 (four) main keys that are applied, including: 1) determine the greatest assets owned by the organization and the strength of the strengths possessed by the organization, 2) determine the best opportunities owned by organizational people that can be planned to achieve, 3) determine the goals to be achieved, 4) determine the achievement of measurable results (Auliya, 2019). From the SOAR analysis, the strengths and aspirations that influence the formulation of the problem will be obtained so that the solution ideas for optimizing the role of Pokdarwis in ecotourism management can be known.  The criteria for determining a village to be a tourist village are having tourism potential that can be utilized as a tourist attraction, having accessibility, and already having tourism activities or being close to existing and well-known tourism activities (Kemenpar, 2011). Karang Sidemen Village already has these criteria, but it is still constrained by human resources and the development of public facilities. So it is hoped that, in addition to training, there will be efforts to build facilities such as adequate toilets in each destination area and adequate trash bins.

B. Strategy O-A (Opportunities-Aspirations)
Expected aspirations to capitalize on opportunities 1. Through cooperation, we can conduct 5 forms of training a year on capacity building. It is expected to have a training calendar so that each Pokdarwis division is prepared for mentoring.
2. Through cooperation and utilization of social media, more tourists can be invited.
After creating profile videos, social media, and attractive tour packages and loading INTOUR Vol 1, No 1, Desember 2022. them on social media, it is expected that Pokdarwis will actively seek foreign guests in international-scale activities in Mandalika SEZ, so that Karang Sidemen Tourism Village is realized as a buffer village.

Improve accessibility and all shortcomings in tourist attractions so that Karang
Sidemen Village can participate in ADWI.
4. Collaborate with stakeholders for road construction. So far, accessibility to several destinations is quite good, it's just that access to Lake Biru is still rocky and slippery when the rain arrives. So it is hoped that there will be cooperation with the government to fulfill road construction.

C. Strategy S-R (Strengths-Results)
A strategy based on strengths to achieve results Pokdarwis Selendang Biru Rinjani is expected to maintain its strengths and take advantage of existing opportunities, so that through ideas it can realize the desired results, namely playing an optimal role in bringing Karang Sidemen Village as a tourist village. The community is expected to be moved and able to participate in various activities organized by Pokdarwis Selendang Biru Rinjani, and village officials as advisors always support Pokdarwis in the form of fulfilling facilities and partnerships.