International Journal of Tourism Business Research

Increasing Student Enrolment in Tourism Programmes at Nigeria’s Universities: Perspectives of the National Open University of Nigeria’s (NOUN) BSc Tourism Studies Programme Administrators

2024-10-24T12:05:47+00:00

The BSc tourism studies programme at the National Open University of Nigeria’s (NOUN) major study centres is experiencing instability in student enrolment. This study examined the attracting and retaining strategies being used by 10 key administrators of the NOUN to boost student enrolment in the programme, using a semi-structured interview technique, based Koch et al.’s student enrolment model. The research participants comprised 6 study centre directors (1 from each of the 6 geopolitical zones of Nigeria), the director of the NOUN’s learners support services, the dean of the faculty where the programme is domiciled, and the head of the programme. Results from the transcribed interviews which were content-analysed based on the student enrolment model and emergent themes show that although the NOUN’s stakeholders are making efforts, including visiting public places with flyers to inform prospective students about the programme, more needs to be done, especially by the host department to boost student enrolment in the programme. Consequently, these findings suggest the need for concerted efforts among the NOUN’s stakeholders to adopt and design measures to help identify and address low student enrolment in the programme, including changing its name to e.g., BSc Tourism and Hospitality Management.

Crime Occurrence and Hotel Operating Performance: An Empirical Investigation in Ibadan Municipality, Nigeria

2024-10-24T12:08:52+00:00

The incidence of crime and the effects it has on the operating performance of hotels has received a lot of attention, but it is hardly researched in African contexts. The study aims to examine the effect of crime on the hotel operating performance in Ibadan, Nigeria. Questionnaires were used to collect the data for the study. A systematic sampling technique was used in the selection of hotel staff for this study. Mean, correlation, ANOVA, and Stepwise regression were used in the analysis and interpretation of data. The study discovered that theft was the most occurring crime in hotel settings. The use of Stepwise regression shows that guest satisfaction, guest loyalty, patronage level of guests, employee turnover, revenue generation, achievement of organization goals, and sales of hotel products were the significant parameters of hotel performance that were affected while wastage of organizational resources was not. The study showed that there is a correlation between crime and hotel operating performance. It was concluded based on the findings that the incidence of crime strongly affected the operating performance of the hotel business in the study area. This study addressed both theoretical implications that provide support for the framework (routine activity theory and hot spot theory) and practical implications that offer suggestions for effective crime prevention strategies.

The Role of Social Media in Introducing Budo Tourism Village, North Sulawesi Province

2024-10-24T12:10:21+00:00

Budo Village is one of the tourist villages located in North Minahasa district, North Sulawesi Province. This village was included in the top fifty categories of the 2022 tourism village award, and received the best category in digital content creator, so it went viral and became the subject of discussion in Manado. From observations and some visitor statements, they know this village through social media, is it true that social media has played a role in introducing this village to the virtual world? The purpose of this research is to analyse the role of social media in introducing Budo Village as a tourist destination. The research approach is descriptive, by conducting a survey distributing questionnaires to 150 respondents determined by purposive sampling technique. The data collected was then analysed using percentages. The results showed that social media platforms such as Facebook and YouTube have played a role in introducing Budo Village as a tourist destination. To maintain the popularity of Budo Village, the manager must open access to other social media platforms. In addition, it is necessary to diversify tourist attractions so that there are more creative posts, which is believed that the popularity of this destination will be maintained, and have an impact on the number of tourist visits to these tourist sites.

An Analysis of Trends, Challenges, and Future Directions in Human Resources for the Tourism Sector: Rebuilding Bali's Workforce

2024-10-22T10:49:00+00:00

Bali is renowned as a premier tourist destination, yet it faces significant challenges in terms of human resources within the tourism sector. This study aimed to analyze the current state of tourism human resources in Bali by examining their strengths, weaknesses, opportunities, and threats. Employing qualitative research methods, the study included thematic analysis based on insights from eight HR professionals in hotels and travel agencies across the island. The findings revealed that tourism HR in Bali possess adequate knowledge, skills, and a positive attitude toward their work. However, challenges persist, including a lack of mental readiness among younger professionals, limited English proficiency, uneven quality among tourism human resources, and insufficient supporting facilities for development. Addressing these issues is crucial for enhancing the overall quality of service and competitiveness in Bali's tourism sector, ensuring that it continues to thrive in an increasingly global market. This study highlights the need for targeted interventions to improve human resource capabilities and align them with the evolving demands of the industry.

Analysis of Halal Tourism Destination Development in Madura

2024-10-22T10:52:46+00:00

The purpose of this study is to analyze the carrying capacity and analyze the development of halal tourism destinations using the Business Model Canvas approach. The study was conducted in ten halal tourism destinations from August to November 2023. Primary and secondary data were used in this research. The results of the study indicate that the carrying capacity for halal tourism development is quite adequate. The results of the BMC element mapping, ten halal tourism destinations in Madura have provided value to tourists. All efforts fulfill the nine BMC elements. The results of the BMC mapping with SWOT show the strategies that can be carried out: 1) support for marketing development, 2) support for destination development, 3) support for the development of small and medium industries (IKM) in tourist destinations, and 4) institutional support. Based on the SWOT analysis, there are strategies that can be carried out, namely; 1. Integrating infrastructure development by building linkages with halal tourism destinations, 2. Establishing laws and regulations in the region, and 3. Providing ease of doing business for the community, 4. Tourism destination managers can take advantage of their advantages.

Does Story Telling Marketing Influence Consumer Purchase Decisions? A Case of A Classic Mocktail Made From Salak Bean Coffee

2024-11-05T02:45:44+00:00

Storytelling Marketing is usually used in marketing service products or tourism products for the purpose of emotionally influencing consumer decisions in buying the products sold. However, this is different from the usual products, in this case aiming to measure whether storytelling marketing effectively influences potential consumers to buy classic mocktail beverage products made from salak bean coffee. The data collection technique uses purposive sampling, with the target being mocktail connoisseurs. The data collection instrument used a questionnaire. While the data analysis method uses, simple regression, correlation and coefficient of determination. The results showed that there was an influence between story telling marketing and consumer purchasing decisions, besides that the resulting correlation was strong, then the contribution of the story telling factor was significant to consumer decisions in buying mocktails with the basic ingredients of snake fruit coffee.

Do Tourism Events Affect Lodging Occupancy Rates? A Case Study Of The Tomohon International Flower Festival, North Sulawesi Province

2024-11-05T02:41:24+00:00

This paper aims to examine the impact of the Tomohon International Flower Festival on the occupancy rate of lodging. The International event began in 2006 and until now is still being held because it is considered capable of marketing the tourist attractions in the city of Tomohon. Indeed, every time this event is held, it is certain that many tourists and come to visit the location of the activity, because the distance from Manado to Tomohon is > 24km, allowing many guests to come from surrounding cities. It is suspected that guests may stay at hotels in Manado and not stay in Tomohon.The survey was conducted on 100 staff representing different managerial levels; top management, middle management and lower management at 3 different lodgings namely Grand Master Hotel, Emitta Villa and Gardenia Country with the assumption of representing the status of hotel stars, which are in Tomohon City. The analysis used is validity and reliability, simple linear regression and F test. The results showed that there was an effect of the implementation of the flower festival in Tomohon on the occupancy rate of guests at lodging in the city.

The Important Of Description Dive Spot Characteristic For Development of Tourism Attraction: A Case Study in Bunaken National Park, North Sulawesi Indonesia

2024-10-24T12:14:33+00:00

This paper aims to describe the characteristics of diving spots on the island of Bunaken for the purpose of making it a tourist attraction. So far, diving tourists who do diving activities have never received an explanation related to what biota and mammals are located at each dive point. Though this information is very useful for the development of more unique tourist attractions. The method used in this paper is to conduct a survey (non-experimental) combined with direct perception at the writing location and identification by combining knowledge-based methods. Bunaken National Park has 120 dive points with varying depths ranging from 1,344 meters. However, this study only took 16 dive points, specifically around the island of Bunaken. The results showed that each point has unique species of marine biota and mammals, then the average is also in the location of underwater great walls, which are also called hanging walis, or giant vertical coral walls.

Strategy for Developing Super Priority Destinations in Likupang, North Minahasa Regency

2024-11-07T00:42:06+00:00

Likupang super priority area (DSP) is a tourism development policy mandated in the National Tourism Development Master Plan (Ripparnas) 2010-2025. Various problems encountered in the development of Likupang DSP include: tourism has not provided a significant economic impact on the community, government limitations in building infrastructure and basic tourism support, low human resources to meet international standard service quality, suboptimal management of tourist destinations, the absence of a joint forum consisting of stakeholders initiated by the government in addressing issues faced in the development and management of Likupang tourism destinations. The sample of this study consisted of 5 people from the tourism and travel industry, academics, the provincial tourism office and tourism observers. By using SWOT analysis, it was obtained: SO strategy is a strategy to use strengths to take advantage of opportunities consisting of: development of tourist destinations and attractions, utilizing tourist visits from cruise ships and promoting marine tourism to China. WO strategy is a strategy to improve weaknesses after seeing existing opportunities consisting of training, development and community empowerment through technical guidance and certification. promotion through overseas tourism events, addition of tourism amenities such as restaurants, souvenir shops and other public facilities. ST strategy is a strategy of using strength to anticipate threats consisting of comprehensive promotion by all stakeholders related to DSP Likupang, partnership development through the establishment of a forum of all stakeholders, management and development of environmentally based tourism. And WT strategy is a strategy to anticipate threats by fixing weaknesses, namely training on the environment and waste management.

Condition of Coral And Reef Fish in Four Diving Areas Frequently Visited During Marine Tourism in Bunaken National Park

2024-11-11T03:53:56+00:00

Bunaken National Park is one of the special interest tourism destinations with diving as its main attraction. Bunaken National Park is not only famous for its diversity of marine biota such as fish, mammals and marine reptiles, but also for the uniqueness of marine animals such as pygmy seahorses and nudibranchs. Bunaken National Park, especially on Bunaken Island, is also famous for its unique underwater landscape in the form of coral reef walls. The purpose of this study was to see the condition of coral cover and the diversity of reef fish in 4 diving areas on Bunaken Island. The data collection locations were Pangalisang, muka kampung, Likuan 3 and Fukui. Data were taken using Line Transect and visual census. The results obtained were that the coral conditions in the Pangalisang, Likuan 3 and Fukui diving areas were in good condition while the muka kampung area was in moderate condition. The diversity index in these 4 diving areas is moderate.