Jurnal Pengabdian Makarya

INOVASI BRANDING KEMASAN RAMAH LINGKUNGAN SEBAGAI STRATEGI PENINGKATAN DAYA SAING UMKM KUE KERING DI DESA KOTARAJA KECAMATAN SIKUR KABUPATEN LOMBOK TIMUR

Siti Aisyah Hidayati — 2026-06-18

Regency, has significant potential for UMKM development, particularly in the pastry production sector. However, poor packaging quality, weak branding, and minimal digital marketing utilization make it difficult for local products to compete in the souvenir and tourism markets. The University of Mataram's Community Service Program (KKN-PMD) aims to address these challenges through branding innovation, the development of environmentally friendly packaging, and the strengthening of digital marketing and tourism networks. The methods used include observation, interviews, workshops, design assistance, product photography, and direct promotion in tourist areas. The program's results demonstrate an increased understanding of branding among UMKM, the development of environmentally friendly packaging, the availability of product photo catalogs, and the opening of market access in surrounding tourist destinations. This program has been proven to increase the selling value, product image, and prospective opportunities for UMKM in Kotaraja Village.

Pembinaan Manajemen Usaha Kecil Kuliner di Lembar Selatan Lombok Barat Nusa Tenggara Barat

Lalu Adi Permadi — 2026-06-18

Abstract
Small-scale culinary businesses play a vital role in boosting the local economy, particularly in tourism and coastal areas such as Lembar Selatan, West Lombok Regency. However, most culinary entrepreneurs still face various challenges in managing their businesses, including limited knowledge in management, marketing, financial management, product innovation, and the utilization of digital technology. This article discusses the importance of capacity-building programs for small culinary enterprises in Lembar Selatan as an effort to enhance competitiveness, business sustainability, and community welfare.The capacity-building was carried out through business management training, digital marketing mentoring, product quality improvement, and business networking development. The results of the program show an increase in the entrepreneursÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢ abilities to manage finances, expand marketing through digital media, improve service quality, and create culinary product innovations based on local potential.With continuous mentoring and support, small culinary businesses in Lembar Selatan are expected to develop into a creative economic sector that supports regional tourism growth.

Optimalisasi Peran Tax Center dalam Pendampingan Implementasi Coretax bagi Sivitas Akademika FKIK Universitas Mataram

D. Tialurra Della Nabila — 2026-06-18

Abstract
The digital transformation of tax administration in Indonesia is marked by the implementation of Coretax, an integrated tax administration system developed by the Directorate General of Taxes (DGT). However, Coretax implementation still faces technical obstacles and limited digital tax literacy, including among the academic community. This community service activity aims to increase the digital tax capacity of the Faculty of Medicine and Health Sciences (FKIK) academic community at Mataram University by assisting with Coretax implementation and optimizing the role of the Tax Center as a digital tax education center. The activity method uses a participatory and problem-solving Training of Trainers (ToT) approach, implemented through preparation, implementation, and evaluation stages. Activities include identifying participant needs, delivering materials, practicing Coretax account activation, and directly assisting with the use of digital tax services. The activity results indicate an increase in participant understanding and skills in account activation, tax data validation, using DGT authorization codes, and Coretax-based electronic tax reporting. The ToT approach is considered effective in increasing participants' digital tax capacity while optimizing the role of the Tax Center in supporting the transformation of digital tax administration in higher education.

OPTIMALISASI POTENSI DESA TOYA MELALUI PENGEMBANGAN WISATA DI DESA TOYA KECAMATAN AIKMEL KABUPATEN LOMBOK TIMUR

Burhanudin — 2026-06-18

Abstrak
Desa Toya berpotensi berkembang sebagai desa yang memiliki peluang besar dalam sektor pariwisata lokal. Keindahan alam dan suasana pedesaan yang asri, menjadi modal penting untuk mengembangkan konsep desa wisata yang berkelanjutan. Program Kuliah Kerja Nyata (KKN) hadir untuk mendukung penguatan potensi wisata desa melalui kegiatan yang terarah dan kolaboratif bersama pemerintah desa, karang taruna, POKDARWIS, dan masyarakat setempat. Fokus kegiatan diarahkan pada pengembangan desa wisata melalui pemetaan potensi desa, plang wisata (sign system), dan pemberdayaan masyarakat dalam kegiatan pendukung pariwisata. Upaya ini ditujukan untuk memperkuat identitas Desa Toya sebagai destinasi yang ramah pengunjung, tertata, serta memiliki daya tarik kultural maupun alam. Metode pelaksanaan mencakup observasi lapangan, pendampingan masyarakat, dan kolaborasi lintas elemen desa. Hasil kegiatan meliputi peningkatan kapasitas masyarakat dalam pengelolaan wisata, terbentuknya sarana promosi desa, serta terwujudnya lingkungan wisata yang lebih teratur dan menarik. Melalui sinergi dan partisipasi aktif masyarakat, program ini diharapkan mampu mendorong Desa Toya menjadi desa wisata yang berdaya, berkarakter, dan memiliki daya tarik berkelanjutan di masa depan.

PENGUATAN SEKTOR EKONOMI KREATIF MELALUI PENGUATAN BUDAYA LOKAL DI NUSA TENGGARA BARAT

Nur Aida Arifah Tara — 2026-06-18

ABSTRAK
Nusa Tenggara Barat memiliki total industri kecil dan mikro ekonomi kreatif sebanyak 6.534 dengan mayoritas dibidang usaha Industri Furnitur dari Kayu, Rotan/Bambu, diikuti oleh Industri Kuliner, dan Industri Kayu, Barang dari Kayu, Barang Anyaman dari Bambu, Rotan dan Sejenisnya. Pengabdian kepada masyarakat ini membantu peningkatan pemahaman pentingnya industri ekonomi kreatif untuk mengangkat budaya lokal agar memperkenalkan budaya yang ada di NTB dan menjadi ciri khas yang mampu menjadi daya saing. Selain itu, seiring dengan peningkatan industri kreatif juga diikuti dengan pengenalan budaya lokal menjadi lebih luas.