Unram Management Review

ANALISIS IMPLEMENTASI KINERJA KOMUNIKASI PADA PT PLN (Persero) UNIT INDUK WILAYAH NTB

2026-03-25T16:22:33+00:00

This study aims to analyze the implementation of communication performance at PT.PLN (Persero) Regional Main Unit of West Nusa Tenggara (UIW NTB) based on the author's direct experience during the independent internship program under the Merdeka Belajar Kampus Merdeka (MBKM) initiative. From February to April 2025, the author was assigned to the Communication Unit of PLN UIW NTB and was actively involved in strategic activities such as corporate event documentation, digital media processing, graphic design, and public communication data management. This article employs a qualitative descriptive approach using a case study method derived from field observations and active participation. The analysis reveals that the implementation of communication performance at PT. PLN UIW NTB has been effective through the application of adaptive, technology-based corporate communication strategies. Activities such as visual documentation using drones, video editing with Python, and the preparation of Budget Plan Reports (RAB) for communication activities reflect a synergy between visual communication, administrative management, and information technology. Moreover, the communication programs have successfully enhanced the company’s public image through social responsibility initiatives (TJSL) and media management. These findings affirm that integrated and professional communication plays a vital role in supporting the corporate image and operations of companies in the electricity sector

PENGARUH VIRAL MARKETING, CELEBRITY ENDORSER, DAN LIVE SHOPPING TERHADAP IMPULSIVE BUYING PADA KONSUMEN PRODUK KECANTIKAN “OMG” DI E-COMMERCE TIKTOK SHOP DAN SHOPEE

2025-07-02T00:18:53+00:00

This study aims to examine the influence of viral marketing, celebrity endorsers, and live shopping on impulsive buying of “OMG” beauty products on the TikTok Shop and Shopee e-commerce platforms. The method used is a quantitative approach with a survey technique using a questionnaire distributed to 100 respondents who are active users of TikTok Shop and Shopee, with a minimum age of 18 years and have made an impulsive purchase of “OMG” beauty products in the last 6 months. The questionnaire was distributed online to various regions in Indonesia. Data were analyzed using multiple linear regression with the help of SPSS software. The results show that viral marketing and celebrity endorsers have a positive and significant effect on impulsive buying, while live shopping has a positive but insignificant effect. These findings indicate that digital marketing strategies through viral marketing and the use of celebrity endorsers are important factors in influencing consumers' impulsive buying behavior towards beauty products on e-commerce.

PENGARUH KOMPENSASI DAN PENGAWASAN TERHADAP DISIPLIN KERJA KARYAWAN UNIT PELAKSANA TEKNIS DAERAH (UPTD) PASAR DINAS PERDAGANGAN KOTA MATARAM

2025-05-23T03:00:21+00:00

This study aims to analyze the effect of compensation and supervision on employee work discipline at the Regional Technical Implementation Unit (UPTD) of the Market Office, Trade Department of Mataram City. The type of research used is associative causal research, with data collection conducted through a survey sample method. The population in this study consists of non-civil servant (non-ASN) employees of the UPTD Market Office, Trade Department of Mataram City, totaling 246 employees. The sample size was determined using the Slovin formula, resulting in 71 respondents. Data were processed using multiple linear regression analysis with IBM SPSS version 24. The results of the study indicate that: (1) Compensation has a positive and significant effect on the work discipline of employees at the UPTD Market Office, Trade Department of Mataram City. (2) Supervision has a positive and significant effect on the work discipline of employees at the UPTD Market Office, Trade Department of Mataram City.

PERILAKU PEMBELIAN SAHAM TERHADAP PENGUMUMAN PELUNCURAN INDEKS IDX LQ45 LOW CARBON LEADERS

2025-05-21T12:45:21+00:00

This study was conducted to determine how investors reacted to the announcement of the launch of the IDX LQ45 Low Carbon Leaders index, namely by analyzing the difference in abnormal return and trading volume activity before and after the company was indexed by IDX LQ45 Low Carbon Leaders. This research is a quantitative research with an event study approach, and the observation period is 1 day, 5 days, and 20 days before and after the announcement. Sampel determine by purposive sampling technique, then obtained 21 samples. Data testing used paired samples test and wilcoxon signed ranks test gives the result that there is a difference in abnormal return on 1 day, 5 days before and after the announcement of the launch of IDX LQ45 Low Carbon Leaders index and there is no difference in abnormal return on 20 days before and after the announcement of the launch of IDX LQ45 Low Carbon Leaders index. As for trading volume activity, there is a difference on 5 days before and after the announcement of the launch of the IDX LQ45 Low Carbon Leaders index and there is no difference on 1 day and 20 days before and after the announcement of the launch of the IDX LQ45 Low Carbon Leaders index.

PENGARUH BEBAN KERJA TERHADAP CYBERLOAFING DENGAN STRES KERJA SEBAGAI MEDIASI PADA PEGAWAI DINAS PERDAGANGAN KOTA MATARAM

2025-05-27T01:34:59+00:00

This study aims to determine the effect of workload on cyberloafing with work stress as a mediating variable on employees of the Mataram City Trade Office. The population in this study were all employees of the Mataram City Trade Office who worked in the office totaling 87 employees, the data collection method in this study used the census method or saturated sampling, and the data collection technique used a questionnaire by distributing questionnaires. Data processing in this study used Structural Equation Modeling-Partial Least Square (SEM-PLS). This study shows the following results: 1) Workload has a positive and significant effect on Cyberloafing 2) Workload has a positive and significant effect on work stress 3) Work Stress has a positive and significant effect on Cyberloafing, and 4) Work stress mediates between Workload and Cyberloafing.

PENGARUH ELECTRONIC WORD OF MOUTH, BRAND IMAGE, DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK PINKFLASH PADA MAHASISWI UNIVERSITAS MATARAM

2025-05-27T02:54:36+00:00

This study aims to understand the factors that influence the decision of female students of Mataram University in purchasing Pinkflash cosmetics. Specifically, we examine the extent of the influence of electronic word of mouth (eWOM), brand image that is built, and the level of trust in the brand. Using associative quantitative methods, we collected data from 100 female students of Mataram University who are consumers of Pinkflash, selected through purposive sampling. After the data was analyzed using multiple linear regression (with the help of SPSS), we found that these three factors eWOM, brand image, and brand trust have a positive and significant impact on the decision to purchase Pinkflash products.

PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA SUSU FORMULA MEREK S26 DI KOTA MATARAM

2025-05-27T03:36:02+00:00

This study examines how product quality and brand image affect consumer decisions to buy S26 formula milk in Mataram City. As parental awareness of the importance of nutrition for children continues to rise, parents have become more discerning in choosing formula milk products. Among the key factors influencing these decisions are the perceived quality of the product and the brand's reputation. The research adopts a quantitative causal-associative methodology. A total of 100 individuals who had previously purchased S26 products were selected as respondents through purposive sampling. A Likert-scale questionnaire was used to collect the data, and SPSS version 25 was used for multiple linear regression analysis. Findings reveal that both product quality and brand image significantly and positively affect purchasing decisions, both independently and jointly. Product quality exerts a notable influence, as indicated by a t-value of 3.917—exceeding the critical t-value of 1.984—and a significance level of 0.00, which is below the 0.05 threshold. Likewise, brand image shows a significant effect, with a t-value of 9.081 and a significance level of 0.00. These findings highlight how crucial it is to improve product quality and establish a strong brand identity in order to improve S26 formula milk's market position

PERAN MODERASI CORE VALUE “AKHLAK” PADA PENGARUH KOMPENSASI TERHADAP KEPUASAN KERJA KARYAWAN : Studi Pada PT PLN (Persero) Kabupaten Dompu

2025-05-27T04:22:05+00:00

This study aims to determine the effect of financial compensation (X1) and non-financial compensation (X2) on job satisfaction (Y) with the moderating variable of core value AKHLAK (Z) in the case of PT PLN (Persero) Dompu Regency. The type of research used is quantitative research with a causal associative approach. The sample in this study was 100 employees at PT PLN (Persero) Dompu Regency with a proportional simple random sampling technique. Data collection used a questionnaire mode that had been tested for validity and reliability. Data were analyzed using SmartPLS software version 4. The results of the study showed that: (1) Financial Compensation had a significant effect on Job Satisfaction, (2) Non-Financial Compensation did not have a significant effect on Job Satisfaction, (3) Financial Compensation had a significant effect on Job Satisfaction with the moderating variable Core Value AKHLAK, (4) Non-Financial Compensation had a significant effect on Job Satisfaction with the moderating variable Core Value AKHLAK.

PENGARUH BRAND HATE TERHADAP MINAT BELI PRODUK UNILEVER INDONESIA TBK DENGAN CITRA PERUSAHAAN SEBAGAI MEDIASI

2025-07-15T23:32:05+00:00

This study aims to analyze the effect of brand hate on purchase intention of Unilever Indonesia Tbk products, with corporate image as a mediating variable. The population in this research consists of individuals aged 18 and over who are aware of Unilever as a global brand and recognize its association with a specific country. A total of 110 respondents were used as the sample. This study employs a quantitative associative approach using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results show that brand hate has a significant negative effect on purchase intention, and also has a significant negative effect on corporate image. Meanwhile, corporate image has a significant positive effect on purchase intention and significantly mediates the effect of brand hate on purchase intention

PENGARUH KEPUTUSAN INVESTASI DAN KEPUTUSAN PENDANAAN TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN SEKTOR TRANSPORTASI DAN LOGISTIK YANG TERDAFTAR DI BEI TAHUN 2021-2023

2026-03-10T01:19:13+00:00

This study aims to analyze the effect of investment decisions and funding decisions on firm value. This research is a causal associative research (cause and effect) with a quantitative approach. In this study, the sample selection was carried out through a purposive sampling method which focused on transportation and logistics sector companies listed on the Indonesia Stock Exchange during the 2021-2023 research period. By considering the predetermined criteria, a sample of 19 companies out of 27 companies was obtained so that the research data analyzed amounted to 57 observations. This study used a panel data regression model with the Random Effect Model (REM) approach. Model data analysis using the Eviews version 12 program. The results showed that investment decisions have a positive but insignificant effect on firm value. Funding decisions have a positive and significant effect on firm value