Unram Management Review

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOPI BUBUK MEREK KOPINA SAJANG DI PULAU LOMBOK

2025-09-12T08:11:39+00:00

This research aims to determine the influence of brand image and product quality on purchasing decisions for the Kopina Sajang brand of ground coffee on the island of Lombok. The population in this study were all consumers who decided to purchase Kopina Sajang brand ground coffee using a sample of 100 respondents. The research method used in this research is a quantitative approach. This research is of associative type, using classical assumption tests and multiple linear regression. The results of this research show that the results of the research show that the brand image variable has a positive and significant influence on the decision to purchase Kopina Sajang brand ground coffee on Lombok Island with a calculated t value of 4.346>1.984 and a significance value of 0.000 <0.05. And the product quality variable has a positive and significant effect on the decision to purchase Kopina Sajang brand ground coffee on Lombok Island with a calculated t for product quality of 6.198>1.984 and a significance value of 0.000 <0.05

PENGARUH KONFLIK KERJA, BEBAN KERJA, DAN LINGKUNGAN KERJ A TERHADAP STRES KERJA KARYAWAN PT. MAJU GLOBAL MOTOR GRUP CABANG MATARAM

2025-09-12T08:39:04+00:00

This study aims to analyze the effect of work conflict, workload, and work environment on employee work stress at PT Maju Global Motor Group Mataram Branch. The population of this study included all employees totaling 40 people with the data collection method using a census and data collection techniques using interviews, questionnaires and documentation, as well as questionnaires as the main tool for data collection. The data analysis method used is multiple linear regression with the help of the SPSS program. The results showed that work conflict variables had no significant effect on employee work stress, while workload had a positive and significant effect on employee work stress, while the work environment had a negative and significant effect on employee work stress. The coefficient of determination of 0.469 shows that overall, work conflict, workload, and work environment have an influence of 46.9% on employee work stress. The remaining 53.1% is influenced by other variables not examined in this study. Recommendations that can be given are that organizations can implement various policies that can optimize employee work stress levels through work conflict management, workload balance and improving the quality of the work environment

PENGARUH HARGA, DESAIN, DAN KEKUATAN MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPATU FUTSAL SPECS DI KOTA MATARAM

2025-03-14T06:10:10+00:00

This study aims to examine the influence of Price, Design, and Brand Strength on the Purchase Decision of SPECS Futsal Shoes in Mataram City. The population in this study consists of SPECS futsal shoe users in Mataram City, with a total of 75 respondents. The research method used is a causal associative study with a quantitative approach. The results of the study indicate. That the Price variable has a positive and significant effect on the Purchase Decision, with a t-statistic value of 6.280 > 1.984. The Design variable also has a positive and significant effect on the Purchase Decision, with a t-statistic value of 4.480 > 1.984. However, the Brand Strength variable also has a positive and significant effect on the Purchase Decision, with a t-statistic value of 2.205 < 1.984.

PENGARUH FEAR OF MISSING OUT, HEDONIC SHOPPING MOTIVATION, DAN LIVE STREAMING TERHADAP IMPULSIVE BUYING PADA KONSUMEN GENERASI Z DI TIKTOK SHOP

2025-09-18T07:51:41+00:00

This study aims to determine and explain the effect of fear of missing out, hedonic shopping motivation, and live streaming on impulsive buying in generation z consumers at TikTok Shop. This type of research is quantitative associative with the data collection method used, namely a sample survey using a questionnaire via google form as a research instrument with a total sample of 125 respondents. The results of this research analysis show that the variable (1) fear of missing out has a positive but insignificant effect on impulsive buying on generation z consumers at TikTok Shop. (2) hedonic shopping motivation has a positive and significant effect on impulsive buying in generation z consumers at TikTok Shop. (3) live streaming has a positive and significant effect on impulsive buying in generation z consumers at TikTok Shop. The instrument test results state that the data in this study are proven to be valid and reliable and the classical assumption test states that the data is normally distributed and not multicollinearity.

ANALISIS PENGARUH GAYA HIDUP, FITUR PRODUK, DAN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE MEREK IPHONE DI KOTA MATARAM

2025-09-18T08:32:28+00:00

This research aims to analyze the influence of lifestyle, product features and brand equity on purchasing decisions for iPhone brand smartphones in Mataram City. The type of research used is quantitative research with an associative approach. The subjects of this research were 100 iPhone brand smartphone buyers in Mataram City. The sampling technique used was non-probability sampling with purposive sampling and hypothesis testing using multiple linear regression analysis via SPSS software. The research results show that (1) lifestyle has a positive and significant influence on the decision to purchase an iPhone brand smartphone in Mataram City, (2) product features have a positive and significant influence on the decision to purchase an iPhone brand smartphone in Mataram City, (3) brand equity has a positive and significant influence on the decision to purchase an iPhone brand smartphone in Mataram City

PENGARUH GREEN MARKETING, ENVIRONMENTAL AWARENESS, DAN BRAND IMAGE TERHADAP MINAT BELI PRODUK TUPPERWARE DI KOTA MATARAM

2025-09-18T09:03:18+00:00

This research aims to examine the effect of green marketing, environmental awareness and brand image on buying interest in Tupperware products in Mataran city. The type of research used in this study is a quantitative approach with a population of all people who have an interest in buying Tupperware products in Mataram City, while the number of samples is 100 people with characteristics at least 17 years old, knowing Tupperware products and interested in buying Tupperware products. The sampling technique used is non-probability sampling with purposive sampling technique. Furthermore, the questionnaire data was analyzed using multiple linear regression and processed with the help of SPSS software . The results of the analysis in this research show that: (1) green marketing has a positive and significant effect on interest in purchasing Tupperware products in Mataram city, (2) environmental awareness has a positive and significant effect on interest in purchasing Tupperware products in Mataram City, and (3) brand image has a positive and significant effect on interest on purchasing Tupperware products in Mataram City

PENGARUH PROMOSI DAN EXPERIENTIAL VALUE TERHADAP MINAT BELI ULANG PADA TALK KOPI MATARAM

2025-09-19T08:16:44+00:00

This study aims to determine the effect of promotion and experiential valueon repurchase interest at Talk Kopi Mataram. The type of research used is causal associative research with a quantitative approach. The number of samples used in this study was 100 people using the questionnaire method and determined by the nonprobability sampling technique with the purposive sampling type. The data collection technique used was to first observe the object being studied, then a questionnaire was given in this study based on the criteria of all people who had visited Talk Kopi Mataram. The analysis tool used was Multiple Linear Regression Analysis using the SPSS 25 for Windows program. The results of the data analysis showed that; (1) promotion has a positive and significant effect on repurchase interest and (2) experiential valuehas a positive and significant effect on repurchase interest

PENGARUH KECERDASAN INTELEKTUAL, KECERDASAN EMOSIONAL DAN KECERDASAN SPIRITUAL TERHADAP KINERJA PEGAWAI BADAN PENDAPATAN DAERAH KABUPATEN SUMBAWA

2025-03-13T02:45:31+00:00

This study aims to determine the effect of intellectual intelligence (X1), emotional intelligence (X2) and spiritual intelligence (X3) on performance (Y) of Sumbawa Regency Regional Revenue Agency employees. The type of research used is causal associative research. Testing was conducted on 48 employees of the Sumbawa Regency Regional Revenue Agency. The data collection method uses the census method. In conducting data analysis, multiple linear regression analysis was used with the SPSS version 30 program application tool: (1) Intellectual intelligence has a positive and significant effect on performance of Sumbawa Regency Regional Revenue Agency, (2) Emotional intelligence has a positive and significant effect on performance of Sumbawa Regency Regional Revenue Agency, (3) Spiritual intelligence has a positive and significant effect on performance of Sumbawa Regency Regional Revenue Agency

PENGARUH MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PLTD PAOK MOTONG

2025-03-15T20:35:58+00:00

Lack of motivation and discipline at work, which affects the performance of employees at PLTD Paok Motong. Based on this problem, this research aims to find out whether motivation and work discipline have a positive and significant influence on employee performance at PLTD Paok Motong. In this research, the type of casual association research uses quantitative techniques and uses questionnaire and interview data collection methods. Data processing in this study used SPSS 2.6 for Windows, where validity tests, reliability tests, classical assumption tests, f tests, significance tests (t tests), coefficient of determination tests (R2) and multiple linear regression tests were carried out. Based on the results of the analysis, all variables have a partial effect, namely Motivation and Work Discipline on Performance. The conclusion from this research is that if work motivation and discipline increases, employee performance at PLTD Paok Motong will increase.

PENGARUH IKLAN DAN CELEBRITY ENDORSEMENT TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK MUSTIKA RATU MAHASISWA FEB UNRAM

2024-11-10T12:04:24+00:00

This research aims to test and analyze the influence of advertising and celebrity endorsements on purchasing decisions for Mustika Ratu Siswa Feb Unram cosmetic products. The sample in this study amounted to 75 samples. The sampling technique in this research used a nonprobability sampling technique with a purposive sampling method. Data analysis in this study used linear multiple regression analysis, all research data was processed using SPSS Statistics 24 Software. The results of testing and statistical data analysis showed that all question items were declared valid, then in the classic assumption test, the data was normally distributed and multicollinearity did not occur. The results of this research show that the two independent variables, namely Advertising and Celebrity Endorsement, have a positive and significant influence on the dependent variable, namely Purchase Decisions