Unram Management Review

PENGARUH INVESTMENT OPPORTUNITY SET (IOS), CORPORATE SOCIAL RESPONSIBILITY (CSR) DAN ECO-EFFICIENCY TERHADAP NILAI PERUSAHAAN LQ45 YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2019-2023.

Eka Liyana — 2025-12-05

This study aims to analyze the Influence of Investment Opportunity Set (IOS), Corporate Social Responsibility (CSR) and Eco-Efficiency on the Value of LQ45 Companies Listed on the Indonesia Stock Exchange for the 2019-2023 Period. In this study, Price to Book Value is a proxy that will be used to measure Company Value. The Investment Opportunity Set is measured by Assets Growth. While Corporate Social Responsibility is measured by GRI G4, and Eco-Efficiency is measured by dummy variables. The type of research used is a quantitative approach using Eviews 12 with a survey sample data collection method. From a total population of 45 LQ45 companies listed on the IDX, 19 companies were selected as samples using a purposive sampling technique with 5 years of observation. Data analysis was carried out using panel data regression with the Random Effect Model Estimation Model. The results showed that the Investment Opportunity Set as measured by Assets Growth did not have a significant effect on Company Value (PBV). While Corporate Social Responsibility (CSR) had a significant effect on Company Value (PBV). Eco-efficiency does not have a significant effect on Company Value.

PENGARUH CELEBRITY ENDORSEMENT DAN HARGA TERHADAP MINAT BELI SKINCARE AZARINE DI KOTA MATARAM

mahdi aprija — 2025-12-05

This study aims to determine the effect of celebrity endorsement and price on the purchase interest of Azarine skincare in Mataram city. Using a sample of 100 respondents from Mataram city, this study found that price has a positive and significant effect on the interest in purchasing Azarine products. Meanwhile, celebrity endorsement does not show a significant effect. These results indicate that price is effective in increasing purchase interest, whereas celebrity endorsers are not effective in increasing the purchase interest for Azarine skincare in Mataram city.

ANALISIS PREDIKSI KEBANGKRUTAN MODEL ALTMAN Z-SCORE MODIFIKASI (STUDI KASUS PT FAST FOOD INDONESIA, TBK PERIODE 2014-2023)

Muhammad Maulana — 2025-12-05

This study aims to analyze bankruptcy predictions using the Modified Altman Z-Score model for PT. Fast Food Indonesia, Tbk during the 2014–2023 period. This research is descriptive with a quantitative approach. The type of data used in this study is quantitative data, and the data source is secondary data in the form of financial reports of PT. Fast Food Indonesia, Tbk. The data collection technique was carried out through documentation, and the analysis method used was the Modified Altman Z-Score Model. The results of this study, based on the analysis conducted, show that from 2014 to 2019, PT. Fast Food Indonesia, Tbk was in a financially healthy position with an average Z-Score of 4.95910. From 2020 to 2022, the company was in the grey area with an average Z-Score of 1.53522, whereas in 2023, PT. Fast Food Indonesia, Tbk was in a bankrupt or financial distress position with a Z-Score of -0.85843

PENGARUH LEVERAGE, AKTIVITAS, PROFITABILITAS, PERTUMBUHAN ASET DAN LIKUIDITAS TERHADAP KEBIJAKAN DIVIDEN PADA BUMN YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2019-2023

Andaru Praja Mukti — 2025-12-05

This research aims to examine and analyze the influence of leverage, activity, profitability, asset growth, and liquidity on dividend policy in BUMN listed on the Indonesian Stock Exchange (BEI). Sampling method in this study used purposive sampling using certain criteria to obtain a sample of 9 (nine) companies with 5 (five) years of observation. The analytical method used is panel data regression analysis using eviews 12. Then continued with t-test. The results of this study indicate that leverage has a positive and significant effect on dividend policy, activity has a positive but not significant effect on dividend policy, profitability and asset growth have a negative and significant effect on dividend policy, liquidity has a negative but not significant effect on dividend policy.

PENGARUH KEPEMIMPINAN, MOTIVASI, REWARD DAN PUNISHMENT TERHADAP DISIPLIN KERJA PEGAWAI PADA PT PLN (PERSERO) UNIT PELAKSANA PELAYANAN PELANGGAN (UP3) BIMA

Lyan Fitriani — 2025-12-05

This study aims to determine the influence of Leadership (X1), Motivation (X2), and Reward and Punishment (X3) on Work Discipline (Y) of employees at PT PLN (Persero) UP3 Bima. The type of research used is causal associative with a quantitative approach. The population in this study consists of 91 employees of PT PLN (Persero) UP3 Bima. The analytical technique used is Multiple Linear Regression with the help of SPSS 26. The results of the study show that: 1) Leadership has a positive and significant influence on the work discipline of employees at PT PLN (Persero) UP3 Bima, 2) Motivation has a positive and significant influence on the work discipline of employees at PT PLN (Persero) UP3 Bima, and 3) Reward and Punishment have a positive and significant influence on the work discipline of employees at PT PLN (Persero) UP3 Bima. The management of PT PLN (Persero) UP3 Bima is expected to maintain the well-established leadership system, enhance employee motivation through fair career development, and evaluate the reward and punishment system to ensure it is more transparent, fair, and proportional to employee contributions in order to support the achievement of optimal work discipline.

PENGARUH LINGKUNGAN KERJA DAN KEPEMIMPINAN TERHADAP MOTIVASI KERJA PEGAWAI TATA USAHA SMA NEGERI 9 MATARAM

Intan Jannatul Firdaus — 2025-12-05

This study aims to determine the effect of Work Environment and Leadership on Work Motivation of administrative employees of SMA Negeri 9 Mataram. The type of research used is associative research. Respondents in this study were 34 people. The data analysis technique used is multiple linear regression analysis using SPSS 25.0 for windows. The results showed that: (1) Work Environment has a positive and significant effect on Work Motivation of administrative employees of SMA Negeri 9 Mataram. (2) Leadership has a positive and significant effect on Work Motivation of administrative employees of SMA Negeri 9 Mataram. The results of this study provide an understanding of how the Work Environment is an important factor in increasing Work Motivation. Another research result is that leadership can help create conditions that support employee Work Motivation

PENGARUH LABEL HALAL, LABEL BPOM, DAN BRAND AWERENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK MOISTURIZER POND’S OLEH KONSUMEN DI KOTA MATARAM

Khofifa Intan Juleha — 2025-12-05

This research aims to test and analyze the influence of the Halal Label, BPOM Label, and Brand Awereness on the Purchase Decision of Pond's Moisturizer products by consumers in Mataram City. The sample in this research consisted of 100 samples. The sampling technique in this research used a nonprobability sampling technique with a purposive sampling method. Data analysis in this study used multiple linear regression analysis, all research data was processed using SPSS Statistics 24. The results of testing and statistical data analysis showed that the indicators in the research carried out were declared valid where in the classic assumption test, the data was normally distributed and multicollinearity did not occur. The results of this research also show that the Halal Label and BPOM Label variables have a positive and significant influence on Purchasing Decisions, while the Brand Awereness variable has a negative and insignificant influence on Purchasing Decisions

PENGARUH MOTIVASI KERJA DAN GAYA KEPEMIMPINAN TERHADAP LOYALITAS KARYAWAN PADA PT.BANK NTB SYARIAH CABANG SUMBAWA BESAR

Nurul Hikmawati — 2025-12-05

This study aims to examine the contribution of work motivation and leadership style to employee loyalty at PT. Bank NTB Syariah, Sumbawa Besar Branch. The research used a quantitative approach. The findings of this study indicate that work motivation has a positive and significant impact on employee loyalty. Meanwhile, leadership style has no effect on employee loyalty at PT. Bank NTB Syariah, Sumbawa Besar Branch.

PENGARUH SOCIAL MEDIA MARKETING, ONLINE CUSTOMER REVIEW, BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK HANASUI

Laelati Fitria — 2025-12-05

This study aims to examine the effect of Social Media Marketing, Online Customer Review, and Brand Trust on Purchase Decisions on Hanasui Products. The population in this study are Mataram city consumers who have used Hanasui products. The number of samples in this study amounted to 100 respondents with sampling techniques using non-probability sampling with the purposive sampling method. The data analysis used is Multiple Linear Regression to prove the research hypothesis. Data that has met the validity test, reliability test, and classical assumption test is then processed to obtain a regression equation. Data analysis techniques using the SPSS version 20 Program. Based on the results of data analysis, it is found that Social Media Marketing, Online Customer Review, and Brand Trust have a positive and significant effect on puschase decisions on Hanasui Product

ANALISIS KESEHATAN BANK MENGGUNAKAN RGEC PADA BANK BUMN DI BURSA EFEK INDONESIA PERIODE 2019-2023

Bunga Oktaviani — 2025-12-05

This study aims to determine the health level of four state-owned commercial banks in terms of RGEC for the 2019-2023 period. This research can provide new insights into the impact of RGEC analysis on bank health levels on banking companies listed on the Indonesia Stock Exchange for the 2019-2023 period. The data used in this study is quantitative with a descriptive approach. The data analysis technique used in this study is financial statement analysis to measure bank health levels, using the RGEC method, which refers to Bank Ratio Regulation Number 13/1/PBI/2011. The study found that the risk profiles of all banks are considered healthy, although BTN showed a high LDR value. Second, all four banks have good corporate governance, with Mandiri and BRI performing the best. Third, BRI and Mandiri demonstrated the best earnings, while BTN still needs to improve operational efficiency. Fourth, all four banks have very healthy capital adequacy ratio (CAR) above the BI minimum limit. Fifth, overall, Bank Mandiri, BRI, and BNI are classified as very healthy, while BTN is considered healthy

ANALISIS PENGARUH ECONOMIC CONDITION TERHADAP PENENTUAN ENTRY TO MARKET PERUSAHAAN DAN TINGKAT IPO UNDERPRICING TAHUN 2019-2022

Davin Apriliano — 2025-12-05

This study aims to examine and analyze the effect of economic conditions on the determination of the Company's entry to market and Initial Public Offering (IPO) underpricing in 2019 to 2022. The sampling criteria used purposive sampling with certain criteria, and the number of samples used in this study was 75 companies. This study shows that there are differences in the level of underpricing in quarters 1 - 4 of 2022 and there is no significant difference in quarters 1 - 4 of 2019, 2020 and 2021. The results also show that there are differences in the level of underpricing in quarter 1 of 2020 - 2021 and quarter 4 of 2021 - 2022, and there are no significant differences in quarters 2 and 4 of 2019, 2020, 2021 and 2022.