Unram Management Review

PENGARUH GAYA KEPEMIMPINAN DEMOKRATIS DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA RUMAH SAKIT UMUM DAERAH KOTA MATARAM

Risa Febriani — 2026-09-17

The high performance of employees at the Mataram City Regional General Hospital is caused by several factors. Factors that can influence high employee performance are Democratic Leadership Style and Work Environment. This research aims to analyze the influence of democratic leadership style and work environment on employee performance at the Mataram City Regional General Hospital. The type of research used is causal associative research, which aims to determine the relationship between two or more variables. The data collection method used in this research is the survey method. The data analysis tool used is Multiple Linear Regression using the IBM version of SPSS 23. The respondents in this study were 345 civil servant employees at the Mataram City Regional General Hospital. The sample was taken using a proportional random sampling technique, namely a sampling technique where all members have the same opportunity to be sampled according to their proportions, so that the sample obtained in this study was 77 civil servant employees. The data analysis technique was by tapping research instrument items using validity tests and tests reliability. Based on the results of test analysis Hypothesis T-test Democratic Leadership Style 2.498 = ttable value 1.992 with a significance level of 0.015 = 0.05. Meanwhile, the t-calculated value of Work Environment 6,420 > 1.992 with a significance level of 0.000 - 0.05. The results of data analysis showed that: (1) Democratic Leadership Style had a positive and significant effect on Employee Performance at the Mataram City Regional General Hospital (2) Work Environment had a positive and significant effect on Performance Employees at the Mataram City Regional General Hospital.

PENGARUH CELEBRITY ENDORSER DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP MINAT BELI GENERASI Z PADA PRODUK SMARTPHONE MEREK INFINIX DI KOTA MATARAM

Hirzan Ullian — 2026-09-17

This study aims to test and analyze the effect of Celebrity Endorsers and Electronic Word of Mouth (E- Wom) on Generation Z's Purchase Intention on Infinix Brand Smartphone Products in Mataram City. This type of research is included in quantitative research. The population in this study is all consumers who have had an interest in buying/using Inifnix brand smartphone products in Mataram City. The sampling technique of this study is nonprobability sampling and the type of sampling is purposive sampling with a research sample of 75 samples. The analytical method used to prove the hypothesis in this study is multiple linear regression analysis. Data that has met the research instruments test and classical assumption test are then processed using the IBM SPSS Version 25 program. Based on the results of this study, it shows that celebrity endorsers (X1) and electronic word of mouth (X2) have a positive and significant effect on purchase intention (Y) of Infinix brand smartphone products in Mataram City

PENGARUH LOKASI, HARGA , DAN KELENGKAPAN PRODUK TERHADAP LOYALITAS PELANGGAN PADA UD.HUSNA MAULIDA KELURAHAN KELAYU, LOMBOK TIMUR

M.Sarkowi Rizki — 2026-09-17

This study aims to analyze the influence of location, price and product completeness on customer loyalty at UD. Husna Maulida, Kelayu Village. The research method used is non-probabilistic sampling with a questionnaire as a data collection tool. The sample of this study consisted of 100 respondents using purposive sampling. Data analysis was carried out using multiple linear regression to test the research hypothesis. The results of the study indicate that location affects customer loyalty, price affects customer loyalty and product completeness affects customer loyalty. This study contributes to the owner of UD. Husna Maulida as an MSME actor to design a business strategy to maintain customer loyalty in the long term.

PENGARUH LINGKUNGAN TEMAN SEBAYA, CUSTOMER ONLINE REVIEW, DAN EMOSI POSITIF TERHADAP KEPUTUSAN PEMBELIAN IMPULSIF SECARA ONLINE DI TOKOPEDIA (STUDI PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MATARAM

Kartika Rahmayani — 2026-09-17

This research aims to examine the influence of Peer Environment, Online Customer Reviews and Positive Emotions on Online Impulsive Buying Decisions on Tokopedia. The population in this research are students from the Faculty of Economics and Business, Mataram University who use the Tokopedia application and have shopped. The number of samples in this research was 100 respondents with a sampling technique using non-probability sampling with a purposive sampling method. The data analysis used is Multiple Linear Regression to prove the research hypothesis. Data that has met the validity test, reliability test and classical assumption test is then processed to obtain the regression equation. The data analysis technique uses the SPSS Program Version 25. Based on the results of data analysis, it was found that Peer Environment (X1), Customer Online Reviews (X2) and Positive Emotions (X3) had a positive and significant effect on Impulsive Buying Decisions (Y) on Tokopedia

PENGARUH KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN HOTEL ASTON INN MATARAM

Agidhiya Lintang Finasti — 2026-09-17

This study aims to determine the effect of Leadership and Work Environment on Job Satisfaction of Aston Inn Mataram Hotel employees. The type of research used is associative research. Respondents in this study were 67 people. The data analysis technique used is multiple linear regression analysis using SPSS 30.0 for windows. The results showed that: (1) Leadership has a positive and significant effect on Job Satisfaction of Aston Inn Mataram Hotel employees. (2) Work Environment has a positive and significant effect on Job Satisfaction of Aston Inn Mataram Hotel employees. The results of this research provide an understanding of how Leadership is an important factor in increasing Job Satisfaction. Another research results lies in how the Work Environment can help create conditions that support employee Job Satisfaction.

PENGARUH LIVE STREAMING TERHADAP KEPUTUSAN PEMBELIAN MAYDOOZA PADA TIKTOK SHOP DI NUSA TENGGARA BARAT

Nadia Oktavia — 2026-09-17

This study aims to determine the Effect of Live Streaming on Maydooza Purchasing Decisions on TikTok Shops in West Nusa Tenggara. This type of research is Quantitative with an associative approach with a data collection method that is a sample survey using a questionnaire via Google Form as a research instrument with a total sample of 100 respondents. The analysis method uses a simple linear regression analysis using the Statistical Package For The Social Sciences (SPSS) tool. The results of the study indicate that the Live Streaming variable has a positive and significant effect on Maydooza purchasing decisions. The results of the instrument test state that the data in this study are proven to be valid and reliable and the classical assumption test states that the data is normally distributed and not multicollinearity. Suggestions for Maydooza to further optimize its promotional strategy by choosing the right time and extending the promo duration to better suit consumers' financial conditions. Consumers are expected to be more active in taking advantage of promotional moments, understanding product descriptions, and adjusting purchases to their budget. Future researchers should add other variables such as price, customer satisfaction, and brand loyalty so that the research results are more in-depth and representative

PENGARUH GREEN MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP LOYALITAS KONSUMEN PADA PT UNILEVER INDONESIA (STUDI PADA MAHASISWA UNIVERSITAS MATARAM)

Rizka Ananda Putri — 2026-09-17

Consumer loyalty plays a highly significant role in the sustainability of a company's business. Therefore, understanding the factors that drive consumer loyalty is essential. Currently, there is a global trend of increasing awareness regarding social and environmental issues. This study examines the influence of green marketing strategies and corporate social responsibility on consumer loyalty at PT Unilever Indonesia, using a case study of students from Universitas Mataram. This research employs a quantitative method with an associative approach. The sampling technique utilized is non-probability sampling, specifically purposive sampling, involving 100 respondents. The statistical data analysis method used is multiple linear regression analysis. The hypothesis testing procedures include the F-test, t-test, and coefficient of determination. The findings reveal that both green marketing and corporate social responsibility have a positive and significant impact on consumer loyalty. These results suggest that consumers' awareness of environmental and social issues plays a role in shaping their loyalty to a company. The implications of this research offer valuable insights for developing more effective marketing strategies for PT Unilever Indonesia and other businesses.

PENGARUH CONTEN MARKETING TERHADAP BRAND AWARENESS PRODUK MEREK AEROSTREET DENGAN CUSTOMER ENGAGEMENT SEBAGAI VARIABEL INTERVENING

Muhamad Warid Aldi — 2026-09-17

Aerostreet is one of the ten best and quality local shoe brands in 2024. This shows that Aerostreet is able to capture the hearts of consumers with their innovative products. However, even though Aerostreet has been recognized as one of the best and quality local shoe brands in 2024, data shows that many people are still unfamiliar with Aerostreet, especially among Gen Z, which is their main target market. Therefore, more efforts are needed from Aerostreet to increase brand awareness to reach the main target market.This study aims to analyze the influence of Content Marketing on Brand Awareness with Customer Engagement as an Intervening Variable on Aerostreet Brand Products. The data collection method in this study used a questionnaire with a respondent population of 100 people who were students of Mataram University. The results of this study found that there is a significant relationship between Content Marketing and Customer Engagement in influencing Brand Awareness, besides that Customer Engagement is also known to be able to mediate the relationship between Content Marketing and Brand Awareness on Aerostreet products. The results of this study are important findings for Aerostreet to be able to pay more attention to the aspects of Content Marketing and Customer Engagement in order to boost Brand Awareness effectively.

PENGARUH LIVE STREAMING, HARGA, DAN ELECTRONIC-WORD OF MOUTH (E-WOM) TERHADAP MINAT BELI PRODUK KOSMETIK HANASUI DI TIKTOK SHOP (STUDI PADA PENGGUNA TIKTOK DI KOTA MATARAM)

Dewi Lintang Sari — 2026-09-17

This study aims to analyze the influence of Live Streaming, Price, and Electronic Word of Mouth (E-WOM) on the Purchase Intention of Hanasui cosmetic products on TikTok Shop. The type of research used is associative quantitative research. The population in this study consists of TikTok users domiciled in Mataram City who have searched for information about Hanasui cosmetic products through live streaming and other consumer reviews on TikTok. This research involved a sample of 100 respondents, with the sampling technique conducted using non-probability sampling with a purposive sampling approach. Data were collected through questionnaires distributed both online and offline, then analyzed using multiple linear regression analysis with the assistance of SPSS version 30. Based on the results of the analysis, it was found that the variables of Live Streaming, Price, and Electronic Word of Mouth (E-WOM) have a positive and significant influence on purchase intention on TikTok Shop

PENGARUH LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI MELALUI MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING PADA PEGAWAI DINAS TENAGA KERJA DAN TRANSMIGRASI LOMBOK TENGAH

Miftahul Fajri — 2026-09-17

This study aims to analyze the Influence of Work Environment on Employee Performance Through Work Motivation as an Intervening Variable on Employees of the Manpower and Transmigration Office of Central Lombok Regency. The type of research used is associative research with a quantitative approach. The population used in this study were all civil servants and non-civil servants who actively work under the leadership of the Head of Service at the Manpower and Transmigration Office of Central Lombok Regency, totaling 50 employee populations. The data collection method used in this study is the census method. The sampling technique used is saturated sampling where all members of the population are used as samples. The data collection techniques used in this study are questionnaires, interviews, and documentation. The data collection tools used are questionnaires, interviews and documentation. The types and sources of data used are primary data and secondary data. The data analysis tool used is Path Analysis using SPSS version IBM 26. The trials used in this study are validity tests and reliability tests. The classical assumption tests used are normality tests, multicollinearity tests and heteroscedasticity tests. The hypothesis test used is the t-test and the R2 determination coefficient test. The results of the analysis show that: (1) The work environment has a positive and significant effect on the Motivation of Employees of the Manpower and Transmigration Service of Central Lombok Regency (2) Work Motivation has a positive and significant effect on the Performance of Employees of the Manpower and Transmigration Service of Central Lombok Regency (3) The work environment has a positive and significant effect on the Performance of Employees of the Manpower and Transmigration Service of Central Lombok Regency (4) The work environment through work motivation has a positive and significant effect on the Performance of Employees of the Manpower and Transmigration Service of Central Lombok Regency.