Unram Management Review

PENGARUH KOMPENSASI, KEPEMIMPINAN INOVATIF DAN KOMPETENSI TERHADAP KINERJA KARYAWAN PT ASTRA MOTOR SRIWIJAYA MATARAM

Virza Fahlyfi, Agusdin Agusdin — Sat, 21 Jun 2025 00:00:00 +0000

This study aims to determine the effect of compensation, innovative leadership and competence on employee performance at PT Astra Motor Sriwijaya Mataram. The type of research used is quantitative research with an associative-causal approach. The population in this study amounted to 41 employees of PT Astra Motor Sriwijaya Mataram. The data collection method uses the census method. In conducting data analysis, multiple linear regression techniques were used using the SPSS version 25 program application. The results of the study show that: (1) Compensation has a positive and significant effect on employee performance, (2) Innovative Leadership has a positive and significant effect on employee performance (3) Competence has a positive and significant effect on employee performance. So it is concluded that the fairer and more appropriate the compensation given, the higher the employee performance will be. The more effective the leader, the higher the employee performance will be and the higher the employee competence, the higher the employee performance of PT. Astra Motor Sriwijaya Mataram.

PENGARUH KOMPENSASI, LINGKUNGAN KERJA FISIK DAN MOTIVASI KERJA TERHADAP SEMANGAT KERJA PADA DINAS KESEHATAN KOTA MATARAM

Abdul Rosid, Djoko Suprayetno — Sat, 21 Jun 2025 00:00:00 +0000

This research aims to comprehensively examine how compensation, physical work environment, and work motivation influence employees' enthusiasm at the Health Office of Mataram City. The study applies a quantitative approach utilizing a census method, whereby the entire population of 85 employees was included as research respondents. Data collection involved interviews, Likert-scale questionnaires, and documentation analysis. The dataset was processed through multiple linear regression, preceded by classical assumption testing which included validity, reliability, normality, multicollinearity, and heteroscedasticity tests. The findings reveal that compensation and motivation significantly and positively impact work enthusiasm, whereas the physical work environment, although positively associated, does not exert a statistically significant effect. The determination coefficient value of 0.602 indicates that the three independent variables collectively explain 60.2% of the variance in work enthusiasm, with the remaining 39.8% attributed to other external factors not addressed in the model. These results highlight the critical role of optimizing compensation systems and fostering motivational strategies in enhancing employee morale, alongside the necessity to improve physical workspace conditions to support greater productivity.

PENGARUH DEBT TO EQUITY RATIO (DER), RETURN ON EQUITY (ROE), FIXED ASSET RATIO (FAR), DIVIDEND PAYOUT RATIO (DPR) TERHADAP NILAI PERUSAHAAN PADA LQ-45 YANG TERDAFTAR DI BURSA EFEK INDONESIA PADA TAHUN 2018-2023.

Tasqia Dwi Wuryanti, Burhanuddin Burhanuddin — Sat, 21 Jun 2025 00:00:00 +0000

This study aims to analyze the effect of Debt to Equity Ratio (DER), Return on Equity (ROE), Fixed Asset Ratio (FAR), and Dividend Payout Ratio (DPR) on firm value as proxied by Price to Book Value (PBV) in companies listed in the LQ 45 index on the Indonesia Stock Exchange (IDX) for the period 2018-2023. This is an associative quantitative study using secondary data obtained from the financial reports of LQ-45 companies. The sample consisted of 16 companies selected based on specific criteria, resulting in 96 annual observations. The data were analyzed using panel data regression with the Random Effect Model (REM) approach. The results show that, partially, DER and ROE have a positive and significant effect on firm value, while FAR and DPR do not have a significant effect. These findings imply that funding policy and profitability play an essential role in determining firm value, particularly in navigating market dynamics before, during, and after the COVID-19 pandemic

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN HP IPHONE DI KOTA MATARAM

Minatul Wangi, Hilmiati Hilmiati — Sat, 21 Jun 2025 00:00:00 +0000

This study aims to examine the influence of Product Quality and Price on Consumer Satisfaction of iPhone users in Mataram City. This is a quantitative research. The population of this study consists of iPhone consumers in Mataram City, with an unknown total population. A sample of 100 respondents was taken using the Lameshow formula. Data were collected through questionnaires. The dependent variable in this study is Consumer Satisfaction, while the independent variables are Product Quality and Price. Data analysis was conducted using multiple linear regression methods. The results of this study indicate that both Product Quality and Price have a positive and significant effect on Consumer Satisfaction of iPhone users in Mataram City. The factors of Product Quality and Price contribute 52.9% to customer satisfaction, while the remaining 47.1% is influenced by other variables not included in this study

PENGARUH ELECTRONIC WORD OF MOUTH DAN E-PROMOSI TERHADAP MINAT BELI PADA PRODUK RTD NUTRISARI MATARAM

Imam Hanif Hijratullah, Baiq Handayani Rinuastuti — Sat, 21 Jun 2025 00:00:00 +0000

This research aims to test and analyze the influence of e-WOM and e-promotion on purchasing interest in RTD Nutrisari products. This type of research is included in quantitative research. The population in this study were all consumers who had purchased RTD Nutrisari. The sampling technique for this research was purposive sampling with a research sample of 100 samples. The analytical method used to prove the hypothesis in this research is multiple linear regression analysis. Data that has met the research instrument test and classical assumption test is then processed using the IBM SPSS Version 20 program. Based on the results of this research, it shows that E-WOM (X1) and E-Promotion (X2) have a positive and significant effect on buying interest (Y ) RTD Nutrisari

PENGARUH GREEN MARKETING DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK RICHEESE FACTORY DI KOTA MATARAM

Agum Juanarzah Bawalom, Akhmad Saufi — Sat, 21 Jun 2025 00:00:00 +0000

This study aims to determine the effect of Green Marketing and Brand Image on Purchasing Decisions for Richeese Factory Products in Mataram City. The research method used in this research is quantitative method and the collection technique uses probability sampling method. Mataram City was made as a research location because in the city of Mataram itself there are two Richeese Factory outlets which are expected to facilitate the course of research. The population in this study were the people of Mataram city. The results of data analysis show that; (1) Green Marketing has a positive and significant effect on Purchasing Decisions on Richeese Factroy Products. This means that the better the Green Marketing in Richeese Factory, the Purchasing Decisions that will be made by potential customers will increase. (2) Brand Image has a positive and significant effect on Purchasing Decisions at Richeese Factory. This means that the better the Brand Image in Richeese Factory, the higher the purchasing decisions of potential customers on Richeese Factory products. Suggestions in this study Richeese Factory is expected to maintain and improve its Green Marketing and Brand Image. When Green Marketing is good, it can indirectly improve and provide a good image of the Brand Image of the Richeese Factory itself. This will also have a positive impact on the Purchasing Decisions of potential Richeese consumers. Thisresearch can also be used as fut reasing purchasing decisions for potential customers.

PENGARUH EKUITAS MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK MIE INSTAN MEREK INDOMIE DI KECAMATAN AMPENAN KOTA MATARAM

Nasem Ahmad, Hilmiati Hilmiati — Sat, 21 Jun 2025 00:00:00 +0000

This research is aimed at determining the influence of brand equity and price onpurchasing decisions for Indomie brand instant noodle products in Ampenan Village,Mataram City, while the sample in this study was 100 consumers, using purposive sampling techniques. This type of research is associative quantitative research. Data processing in this research used SPSS 26.0 for Windows, where validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, significance tests (t tests), and coefficient of determination tests (R Square) were carried out. The results of this research show that (1) Brand Equity has a positive and significant influence on Purchasing Decisions for Indomie brand instant noodle products. So the first hypothesis in this research can be declared proven and acceptable. (2) Price has a positive and significant influence on purchasing decisions for Indomie brand instant noodle products. So the second hypothesis in this research can be declared proven and acceptable.

PENGARUH KUALITAS LAYANAN, KEPERCAYAAN, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI E-COMMERCE TOKOPEDIA DI KOTA MATARAM

M. Rahmat Hidayat, Weni Retnowati — Sat, 21 Jun 2025 00:00:00 +0000

This research aims to determine the influence of service quality, trust and promotion onpurchasing decisions on the Tokopedia e-commerce application in Mataram City. The population in this study were users of the Tokopedia e-commerce application in Mataram City using a sample of 100 respondents. The research method used in this research is quantitative. This research is of the causal associative type, using classical assumption tests and multiple linear regression. The results of the analysis show that service quality has a positive and significant effect on purchasing decisions, with a significance value of 0.000 < 0.05 and t count of 4.767 > t table 1.984. On the other hand, trust has no significant effect, shown by a significance value of 0.249 > 0.05 and t count of 0.804 < t table 1.984. Apart from that, promotions also have a positive and significant effect on purchasing decisions, with a significance value of 0.001 < 0.05 and t count of 3.354 > t table 1.984

IMPLEMENTASI PEMASARAN PRODUK MEAT PT INDOGUNA UTAMA DI LIHAT DARI LINGKUNGAN INTERNAL DAN EKSTERNAL

Vira Lingga Nabila, Dewi Rispawati — Sat, 21 Jun 2025 00:00:00 +0000

The title of this article is Implementation of Meat Product Marketing at PT Indoguna Utama Viewed from Internal and External Environments. This study aims to determine the marketing of meat products at PT Indoguna Utama viewed from the Internal and External environments. The method used in this study is a descriptive qualitative method with primary data collection through interviews and secondary data from various related sources. The results of the study indicate that PT Indoguna Utama has strengths in high product quality and a wide distribution network, but still has weaknesses in retail market penetration. The company's opportunities arise from the increasing trend of premium meat consumption, while threats come from local competitors and fluctuations in raw material prices. The company's marketing strategy is carried out through the 4P marketing mix, with special adjustments to strengthening digital promotions and expanding distribution channels to face competition and market changes

PENGARUH CITRA MEREK DAN ULASAN PELANGGAN DARING TERHADAP NIAT BELI KEMBALI YANG DIMEDIASI OLEH SIKAP KONSUMEN: STUDI KASUS PADA LESEHAN BEBEK PONDOK GALIH

Ihwan Sanobadi, Lalu Adi Permadi — Sat, 21 Jun 2025 00:00:00 +0000

This research purpose to analyze the influence of brand image and online customer reviews on repurchase intention mediated by consumer attitudes at Lesehan Bebek Pondok Galih in Mataram City. Purposive sampling was utilised to pick 120 respondents for the associative quantitative investigation. A Likert-scale questionnaire was used to gather the data, which was then analysed using SmartPLS 4's Partial Least Square (PLS) approach. The findings showed that brand image had a positive and significant impact on repurchase intention (t=2.055; p=0.004) and on consumer attitudes (t=13.442; p=0.000). In contrast,online customer reviews did not have a significant impact on repurchase intention (t=0.731;p=0.465) or on consumer attitudes (t=1.835; p=0.067). Consumer attitude had a positive and significant impact on repurchase intention (t=3.542; p=0.000) and was shown to mediate the correlation between brand image and repurchase intention (t=3.355; p=0.001). However, consumer attitude did not mediate the correlation between online customer reviews and repurchase intention (t=1.529; p=0.126). This result implies that local culinary business managers need to prioritize building a strong brand image and creating a positive consumption experience to increase customer repurchase intention