Unram Management Review

PENGARUH REWARD DAN PUNISHMENT TERHADAP DISIPLIN KERJA PEGAWAl DlNAS PERHUBUNGAN KABUPATEN LOMBOK UTARA

Baiq Silvia Wahyu Ningtyas, Santi Nururly, Siti Nurmayanti — Tue, 17 Sep 2024 00:00:00 +0000

This study aims to determine the effect of reward and punisment on employee work disciplineat at the departement of transportations regency lombok utara. The type of researhc is causal associative research ussing a quantitative aproach. The data collection methode used is the census method. The population of this study was all empolyees at the departement of transportations north lombok regency, totaling 75 people. Data were anallyzed using multiple linear regresion analysis. The results showed that: 1. Reward has a positive and significant effect on employee at the work discipline of transportations north lombok regency, 2. Punishment has a positive and significant effect on the work discipline of transportations north lombok regency.

ANALISIS KELAYAKAN INVESTASI PEMBELIAN MESIN HIDROLIK PADA USAHA CUCI MOBIL LA MONE HOME SERVICE DI GUNUNG SARI

Lindion Pratama, Muhdin Muhdin, Laila Wardani — Tue, 17 Sep 2024 00:00:00 +0000

This study aims to determine the feasibility of the plan to purchase 4 hydraulic machines at the LaMone Home Service car wash business when viewed from the investment criteria of Discounted Payback Period (DPP), Net Present Value (NPV) and Internal Rate of Return (IRR).The type of research used is descriptive research. The object of this research is the LaMone Home Service car wash business. The data collection method uses case studies with data collection techniques including interviews and documentation. The data analysis procedure uses investment criteria which include Discounted Payback Period (DPP), Net Present Value (NPV) and Internal Rate of Return (IRR).The results of this research indicate that the investment in purchasing 4 hydraulic machines by the LaMone Home Service car wash business is feasible when viewed from the DPP, NPV and IRR criteria. This is indicated by the DPP value being shorter than economic age (DPP = 2 years 4 months 20 days < economic age = 8 years). NPV has a positive value, namely Rp. 503.735.978,-. The IRR value obtained was 51,11% greater than the Cost of Capital (COC) of 10%. Based on the results of this research, it is recommended that the purchase of 4 hydraulic machines by the LaMone Home Service car wash business is feasible based on these criteria.

PENGARUH SUASANA TOKO, CITRA MEREK DAN PROMOSI DI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN DI TOKO VALETTESHOP MATARAM

Aisya Elsa Anggreayani, Weni Retnowati, Rahman Dayani — Tue, 17 Sep 2024 00:00:00 +0000

This think about points to decide the impact of Store Climate, Brand Picture, and Advancement on Social Media on Buy Choices for Valetteshop Stores in Mataram City. This sort of investigate could be a Quantitative Associative research. The information collection strategy utilized could be a study strategy utilizing essential information collected specifically from respondents employing a survey. The populace in this ponder are buyers of Valetteshop Stores within the city of Mataram. Examining was carried out by inadvertent examining with a test estimate of 100 respondents. The information investigation strategy utilized is multiple linear relapse with information investigation instruments utilizing SPSS adaptation 25. The results of the examination appear that:(1) store environment includes a positive and noteworthy impact on obtaining choices, (2) brand picture encompasses a positive and critical impact on acquiring choices, and (3) advancements on social media have a positive and noteworthy impact on obtaining choices.

PENGARUH KEPUASAN TERHADAP KEPERCAYAAN DAN LOYALITAS KONSUMEN PENGGUNA E-COMMERCE BHINNEKA KOTA MATARAM

Arya Fikri Haykall, Sulhaini Sulhaini — Tue, 17 Sep 2024 00:00:00 +0000

This research aims to find out the impact of consumer satisfaction, consumer confidence on consumer loyalty and to know the effect of consumers satisfaction on consumers loyalty through consumer trust. This type of research is quantitative associative research. The data collection method used is the survey method using primary data collected directly from respondents using questionnaires. The population in this study is a user of the Bhinneka application and who used the Bhinnereka application. Sampling was done using non-probability sampling type purposive samplings with a sample of as many as 100 respondents. The data analysis method used is path analysis with data analysis tool using SPSS version 24. The results of the analysis show that: (1) consumer satisfaction influences but is not significant to consumer loyalty, (2) consumer confidence has a significant influence on consumer loyalties, (3) consumer satisfying influences significantly consumer trust, and (4) consumer faith is capable of being a mediation variable

PENGARUH HARGA, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA TELKOMSEL ORBIT DI PRAYA LOMBOK TENGAH

Tatan Amalin Rizkina, Handry Sudiartha Athar, Weni Retnowati — Tue, 17 Sep 2024 00:00:00 +0000

This study aims to determine the significance of the effect of Product Quality Price and Service Quality on Customer Satisfaction at Telkomsel Orbit in Praya, Central Lombok. The type of research used in this study is quantitative research with an associative approach. This research is located in the city of Praya. The population in this study were Telkomsel customers who used Telkomsel orbit in Praya, Central Lombok. Sampling determination was carried out using nonprobability sampling method with purposive sampling technique with a sample size of 100 respondents. The data calculation test in this study used Multiple Linear Regression analysis with the help of the IBM SPSS application program to test statistical data. The results showed that: (1) Price has a positive and significant effect on customer satisfaction. (2) Product quality has a positive and significant effect on customer satisfaction. (3) Service quality has a positive and significant effect on customer satisfaction.

PENGARUH KECERDASAN EMOSIONAL DAN KECERDASAN SPIRITUAL TERHADAP KINERJA PEGAWAI PADA KANTOR CAMAT UTAN KABUPATEN SUMBAWA

Amelia Nanda Safitri, Djoko Suprayetno, Sarifudin Serip — Tue, 17 Sep 2024 00:00:00 +0000

The purpose of this study was to determine the effect of emotional intelligence on performance and the influence of spiritual intelligence on the performance of Utan Sub-District Office Employees, Sumbawa Regency. This type of research was associative research. The sample in this study were all 33 employees of the Utan sub-district office. Methods of data collection in this study using the census method. Data collection techniques used were questionnaires, interviews and documentation. Data collection tools used were interviews and questionnaires. The primary data source in this study was the result of a questionnaire while the secondary data source is in the form of previous research and literature. The independent variables of this study were Emotional Intelligence (X1) and Spiritual Intelligence (X2) while the dependent variable was Employee Performance (Y). The data was processed using SPSS 25 and then data analysis was performed. The results of the analysis show that (1) emotional intelligence partially has a positive and significant effect on the performance of employees in the Utan District with a significance value of 0.000 and a t count of 5.016. (2) Spiritual intelligence partially has a positive and significant effect on employee performance in Utan District with a significance value of 0.001 and t count of 3.608

PENGARUH HARGA DAN KELENGKAPAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI MINIMARKET BISMILLAH SAKRA LOMBOK TIMUR

Widia Febrianita, Hilmiati Hilmiati, Junaidi Sagir — Tue, 17 Sep 2024 00:00:00 +0000

This research was aimed at finding out the influence of price and product completeness on consumer purchasing decisions at the Bismillah Sakra Minimarket, East Lombok. The population in this study were all visitors to the Bismillah Sakra Minimarket, East Lombok. Meanwhile, the sample in this study was 96 samples but was rounded up to 100 consumers who had visited the Bismillah Sakra Minimarket, East Lombok using an accidental sampling technique. This type of research is associative quantitative research. Data processing in this study used SPSS 26.0, where validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, partial tests (t tests), and coefficient of determination tests (R2) were carried out. The results of this research show that price has a small but not significant effect on consumer purchasing decisions and product completeness has a positive and significant effect on consumer purchasing decisions.

PENGARUH PRICE DAN PERCEIVED VALUE TERHADAP REPURCHASE INTENTION TIKET PESAWAT MASKAPAI GARUDA INDONESIA

Rizki Saepani, Baiq Handayani Rinuastuti , Akhmad Saufi — Tue, 17 Sep 2024 00:00:00 +0000

This study aims to determine the influence of price and perceived value of cosumers on interest in repurchasing Garuda Indonesia airline tickets. The type of research carried out in this research is quantitative research. The population in this research are consumers who have purchased airline tickets of Garuda Indonesia. The number of samples taken was 100 people. The sampling technique used in this research is purposive sampling technique. Data was collected through an online survey and analyzed using multiple linear regression analysis using the SPSS version 25 program. The results of this research show that price and value perceived by consumers have a positive and significant influence on repurchase intention.

PENGARUH INFLUENCER, BRAND IMAGE DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK KOSMETIK PURBASARI DI KOTA MATARAM

Siti Kardina, Muhammad Ilhamuddin, Rusminah Rusminah — Tue, 17 Sep 2024 00:00:00 +0000

This research aims to test and analyze the influence of influencers, brand image and price perception on consumer purchasing decisions for Purbasari cosmetic products in Mataram City. The sample in this research consisted of 100 samples. The sampling technique in this research used a nonprobability sampling technique with a purposive sampling method. Data analysis in this study used multiple linear regression analysis. All research data was processed using SPSS Statistics 26. The results of testing and statistical data analysis showed that the indicators in the research carried out were declared valid, where in the classical assumption test the data was normally distributed and multicollinearity did not occur. The results of this research also show that the three independent variables, namely Influencer, Brand Image and Price Perception, have a positive and significant influence on the dependent variable, namely Purchase Decision

PENGARUH INVESTMENT OPPORTUNITY SET, CORPORATE SOCIAL RESPONSIBILITY DAN RISIKO BISNIS TERHADAP NILAI PERUSAHAAN SEKTOR CONSUMER GOODS NON-CYCLICAL

Putri Nafaliu, Nur Aida Arifah Tara — Tue, 17 Sep 2024 00:00:00 +0000

This research aims to examine the influence of the Investment Opportunity Set (IOS), Corporate Social Responsibility (CSR) and business risk on the value of non-cyclical consumer goods sector companies listed on the Indonesia Stock Exchange (BEI) for the 2018-2022 period. Sampling in this research used purposive sampling using certain criteria to obtain a sample of 20 (twenty) companies with 5 (five) years of observation. The results of this research show that the Investment Opportunity Set (IOS) with the Market to Book Value of Equity ratio (MBVE) has a positive and significant effect on company value, while the Investment Opportunity Set (IOS) Capital Expenditure to Book Value of Assets (CE/BVA) has a positive but insignificant effect on company value. Corporate Social Responsibility (CSR) has a negative but insignificant effect on company value and business risk has a positive but insignificant effect on company value