Unram Management Review

PENGARUH CUSTOMER EXPERIENCE, CUSTOMER VALUE, DAN BRAND TRUST TERHADAP LOYALITAS PELANGGAN PENGGUNA INDIHOME DI MATARAM

Rizqa Muayyad Saif, Weni Retnowati — Thu, 19 Jun 2025 00:00:00 +0000

This research aims to determine the effect customer experience, customer value, brand trust on customer loyalty of Indihome users in Mataram. The population in this study were Indihome users in Mataram using 100 respondents. The research method used in this research is a quantitative approach. This research is of the causal associative type, using classical assumption tests and multiple linear regression. The results of this study show that variables customer experience does not have a significant effect on the loyalty of Indihome users in Mataram with a significance of 0.777 > 0.05 and t count of 0.284 < t table 1.984. Customer value has a positive and significant effect on customer loyalty of Indihome users in Mataram with a significance value of 0.000 < 0.05 and t count of 6.331 > t table 1.984. And Brand trust has a positive and significant effect on customer loyalty of Indihome users in Mataram with a significance value of 0.000 < 0.05 and t count of 4.281 > t table 1.984.

PENGARUH DIGITAL MARKETING DAN IMAGE DESA WISATA TERHADAP MINAT BERKUNJUNG KE DESA WISATA SENGGIGI

I Dewa Ayu Denik Tirtaningrum, Baiq Handayani Rinuastuti — Thu, 19 Jun 2025 00:00:00 +0000

The goals of this research is aimed at finding out the influence of digital marketing and the image of tourist villages on interest in visiting Senggigi tourist villages. The population in this study were individuals/people who wanted to visit the Senggigi Tourism Village, while the sample from this study was 106 individuals/people who wanted to visit the Senggigi Tourism Village using purposive sampling techniques. This type of research is associative research. Data processing in this study used SPSS 26.0 for Windows, where the data instrument test was carried out by testing the validity and reliability of the items in the questionnaire, the classical assumption test, the determination coefficient test (R2) and the significance test (t test).. Based on the results of the analysis, all variables have a partial influence, where Digital Marketing has a positive and significant influence on Interest in Visiting the Senggigi Tourism Village and the Image of the Tourism Village has a positive and significant influence on Interest in Visiting the Senggigi Tourism Village. Based on these results, it is recommended that the Senggigi Tourism Village can increase promotion either through social media or direct promotion and continue to increase the attractiveness of the Senggigi tourist village.

PENGARUH PROFABILITAS,LEVEREGE,DAN RISIKO PASAR TERHADAP HARGA SAHAM DI PERUSAHAAN FOOD AND BAVERAGES YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2018-2022

Cahayatun Nufus, Burhanuddin Burhanuddin — Thu, 19 Jun 2025 00:00:00 +0000

This research aims to determine the influence of profitability, leverage and market risk on share prices on the Indonesian Stock Exchange for the 2018-2022 period. The sample in this research consisted of 12 samples. This type of research is descriptive with a quantitative approach. The sampling technique in this research is purposive sampling. Data analysis in this study used EVIEWS Version 12. The results of this test and statistical data analysis showed that the indicators in this study were declared valid where the classic assumption test was that the data was normally distributed and there were no symptoms of multicollinearity. The results of this research show that the three independent variables are: 1. Profability (X1) is known to have a sig of 0.66 > 0.05 so it has a positive but not significant effect on share prices (Y), (2) leverage (X2) is known to have a sig of 0.959 > 0.05 so it has a positive but not significant effect on Share Prices (Y), and market risk (X3) is known to be sig 0.70 > 0.005 so it has a positive but not significant effect on Share Prices (Y).

PENGARUH BUDAYA ORGANISASI, DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI PADA DINAS KOPERASI DAN UKM LOMBOK BARAT

Nurfitriani Ningrum, Djoko Suprayetno — Thu, 19 Jun 2025 00:00:00 +0000

This research aims to determine the effect of organizational culture (X1), work discipline (X2), and work environment (X3) on employee performance (Y) at Dinas Koperasi dan UKM West Lombok. The type of research used is associative research. The analysis technique used is Multiple Linear Regression using SPSS. In this study, a sampling technique was used, such as the saturated sampling or census method. Hence, the respondents in this study were all employees of Dinas Koperasi dan UKM West Lombok, totalling 50 employees. The results of the analysis show that 1. Organizational culture has a positive and significant effect on employee performance at Dinas Koperasi dan UKM West Lombok. 2. Work discipline has a positive and significant effect on employee performance at Dinas Koperasi dan UKM West Lombok. 3. Work environment has a positive and significant effect on employee performance at Dinas Koperasi dan UKM West Lombok

PENGARUH RETURN ON EQUITY, DEBT TO EQUITY RATIO DAN CURRENT RATIO TERHADAP HARGA SAHAM PADA PERUSAHAAN PERTAMBANGAN SUB SEKTOR MINYAK DAN GAS BUMI YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) TAHUN 2018-2022

wahyu ansori, Iwan Kusmayadi — Thu, 19 Jun 2025 00:00:00 +0000

This research aims to examine the influence of ROE, DER and CR on share prices in oil and gas sub-sector mining companies listed on the Indonesia Stock Exchange (BEI). Sampling in this study used purposive sampling using certain criteria to obtain a sample of 7 (seven) companies with 5 (five) years of observation. The results of this research show that ROE has a negative and insignificant effect on share prices, DER has a positive but not significant effect on share prices. CR has a positive but not significant effect on share prices

ANALISIS STRATEGI PEMASARAN DESA-DESA WISATA DI KECAMATAN SEMBALUN KABUPATEN LOMBOK TIMUR

Silvia Jannati Aulia, Lalu Adi Permadi — Thu, 19 Jun 2025 00:00:00 +0000

This research aims to determine and analyze the marketing strategy of tourist villages in Sembalun District, East Lombok Regency. This type of research is qualitative descriptive research. The data in this research was obtained through observation, interviews and documentation techniques. This research uses SWOT analyze (Strengths Weakness Opportunities and Threats) analysis. Meanwhile, to check the validity of the data using triangulation techniques. The research results show that the strategy implemented by the Sembalun District Tourism Village is to use online media and websites to market existing tourism potential. Apart from that, tourism management in Sembalun District is carried out with the active role of the community and related parties in the tourism development process. Then the results of the SWOT analysis are in Quadrant I, namely by carrying out an aggressive strategy, which is a strategy created by maximizing strengths to take advantage of existing opportunities.

PENGARUH BEBAN KERJA DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN CV. MAHAJAYA MATARAM

Ema Nurjanah, Santi Nururly — Thu, 19 Jun 2025 00:00:00 +0000

This study aims to determine the effect of workload and work environment on employee job satisfaction at CV. Mahajaya Mataram. The type of research used is quantitative research with an associative-causal approach. Testing was conducted on 45 employees of CV. Mahajaya Mataram. The data collection method used the census method. In conducting data analysis, multiple linear regression techniques were used with the SPSS version 16 application program tool. The results of the study showed that: (1) Workload has a negative and significant effect on job satisfaction, (2) work environment has a positive and significant effect on job satisfaction. So it is concluded that the higher the workload given, the lower the job satisfaction of CV employees. Mahajaya Mataram. and the better the work environment, the higher the job satisfaction of CV employees. Mahajaya Mataram.

PENGARUH BUDAYA ORGANISASI DAN KOMITMEN ORGANISASIONAL TERHADAP KINERJA KARYAWAN DEPO JAYA BANGUNAN

Novita Sintia Dewi, Sri Wahyulina — Thu, 19 Jun 2025 00:00:00 +0000

This research aims to determine the influence of Organizational Culture (X1) and Organizational Commitment (X2) on Employee Performance (Y) at Depo Jaya Bangunan. The type of research used is qualitative research with an associative approach. The analysis technique used is Multiple Linear Regression using SPSS. In this study, a sampling technique was used using the saturated sampling or census method, so that the population in this study was all Depo Jaya Bangunan employees, totaling 79 people. The results of the analysis show that 1. Organizational culture has a positive and insignificant effect on the performance of Depo Jay Bangunan employees. 2. Organizational Commitment has a positive and significant effect on Depo Jaya Bangunan Employee Performance.

PENGARUH PROMOSI DAN EXPERIENTIAL VALUETERHADAP MINAT BELI ULANG PADA TALK KOPI MATARAM

Baiq Anisha Nabila, Sulhaini Sulhaini — Thu, 19 Jun 2025 00:00:00 +0000

This study aims to determine the effect of promotion and experiential valueon repurchase interest at Talk Kopi Mataram. The type of research used is causal associative research with a quantitative approach. The number of samples used in this study was 100 people using the questionnaire method and determined by the nonprobability sampling technique with the purposive sampling type. The data collection technique used was to first observe the object being studied, then a questionnaire was given in this study based on the criteria of all people who had visited Talk Kopi Mataram. The analysis tool used was Multiple Linear Regression Analysis using the SPSS 25 for Windows program. The results of the data analysis showed that; (1) promotion has a positive and significant effect on repurchase interest and (2) experiential valuehas a positive and significant effect on repurchase interest

PENGARUH KOMPENSASI DAN WORK LIFE BALANCE TERHADAP KEPUASAN KERJA PEGAWAI PADA BADAN PUSAT STATISTIK SELONG LOMBOK TIMUR

Nita Agustini Rahayu, Sulaimiah Sulaimiah — Thu, 19 Jun 2025 00:00:00 +0000

This research aims to determine the effect of Compensation and Work-Life Balance on Employee Job Satisfaction. The type of research used is associative research with a qualitative approach that is transformed into a quantitative form. One of the agencies that operates in the field of statistics has the task of providing data needs for the government and the community, assisting statistical activities in ministries and government agencies, and developing technical standards and statistical methodologies, among other things. In this context, the researcher conducts a study to understand and test the influence of Compensation and Work-Life Balance on the employees of the Central Statistics Agency in Selong, East Lombok. The population in this study consists of all employees at the Central Statistics Agency in Selong, East Lombok. The number of samples used in this study is 41 people, using the census method. The data collection techniques used are interviews, documentation, and distributing questionnaires containing questions about compensation, work-life balance, and job satisfaction. The analysis tool used is Multiple Linear Regression Analysis, and the magnitude of its effect is determined using the coefficient of determination method with SPSS 16 for windows software. The results of the data analysis indicate that (1) Compensation has no effect on employee job satisfaction. (2) Work-Life Balance has a positive and significant effect on employee job satisfaction.