PENGARUH KUALITAS PRODUK DAN KERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU ORTUSEIGHT DI TOKO SPORA SPORT
THE EFFECT OF PRODUCT QUALITY AND PRODUCT DIVERSITY ON THE PURCHASE DECISION OF ORTUSEIGHT SHOES AT THE SPORA SPORT STORE
Abstract
This research aims to determine the influence of product quality and product diversity on purchasing decisions for Ortuseight shoes at the Spora Sport store. The population in this study were all Ortuseight shoe consumers at the Spora Sport store, while the sample for this study was 80 Ortuseight shoe consumers using accidental sampling techniques. This type of research is quantitative research. Data processing in this study used SPSS, where validity tests, reliability tests, classical assumption tests, multiple linear regression tests, significance tests (t tests) and coefficient of determination tests (R2) were carried out. Based on the results of the analysis, all variables have a partial effect, where product quality has a significant effect on purchasing decisions, diversity has a significant effect on purchasing decisions.
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