Vol. 6 No. 3 (2026): URGENTREV EDISI SEPTEMBER 2026
Articles
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PENGARUH GAYA KEPEMIMPINAN DEMOKRATIS DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA RUMAH SAKIT UMUM DAERAH KOTA MATARAM The Influence of Democratic Leadership Style and Work Environment on Employee Performance at the Mataram City Regional General Hospital
Risa Febriani, Thatok Asmony, Baiq Handayani Rinuastuti
1-23
Abstract Views: 5
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PENGARUH CELEBRITY ENDORSER DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP MINAT BELI GENERASI Z PADA PRODUK SMARTPHONE MEREK INFINIX DI KOTA MATARAM The Influence of Celebrity Endorsers and Electronic Word of Mouth (e-WOM) on Generation Z's Purchase Intention for Infinix Smartphones in Mataram City
Hirzan Ullian, Handry Sudiartha Athar
24-35 Abstract Views: 3
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PENGARUH LOKASI, HARGA , DAN KELENGKAPAN PRODUK TERHADAP LOYALITAS PELANGGAN PADA UD.HUSNA MAULIDA KELURAHAN KELAYU, LOMBOK TIMUR The Influence of Location, Price, and Product Completeness on Customer Loyalty at UD. Husna Maulida, Kelayu Urban Village, East Lombok
M.Sarkowi Rizki, Didy Ika Supryadi
36-47 Abstract Views: 3
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PENGARUH LINGKUNGAN TEMAN SEBAYA, CUSTOMER ONLINE REVIEW, DAN EMOSI POSITIF TERHADAP KEPUTUSAN PEMBELIAN IMPULSIF SECARA ONLINE DI TOKOPEDIA (STUDI PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MATARAM The Influence of Peer Environment, Online Customer Reviews, and Positive Emotions on Online Impulsive Purchase Decisions on Tokopedia (A Study of Students at the Faculty of Economics and Business, University of Mataram)
Kartika Rahmayani, Muh. Mujahid Dakwah
48-59 Abstract Views: 3
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PENGARUH KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN HOTEL ASTON INN MATARAM The Influence of Leadership and Work Environment on Employee Job Satisfaction at Aston Inn Mataram Hotel
Agidhiya Lintang Finasti, Thatok Asmony
60-75 Abstract Views: 4
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PENGARUH LIVE STREAMING TERHADAP KEPUTUSAN PEMBELIAN MAYDOOZA PADA TIKTOK SHOP DI NUSA TENGGARA BARAT The Influence of Live Streaming on Maydooza's Purchase Decisions on TikTok Shop in West Nusa Tenggara
Nadia Oktavia, Rahman Dayani
76-85 Abstract Views: 3
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PENGARUH GREEN MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP LOYALITAS KONSUMEN PADA PT UNILEVER INDONESIA (STUDI PADA MAHASISWA UNIVERSITAS MATARAM) The Influence of Green Marketing and Corporate Social Responsibility on Consumer Loyalty at PT Unilever Indonesia (A Study of University of Mataram Students)
Rizka Ananda Putri, Akhmad Saufi
86-95 Abstract Views: 8
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PENGARUH CONTEN MARKETING TERHADAP BRAND AWARENESS PRODUK MEREK AEROSTREET DENGAN CUSTOMER ENGAGEMENT SEBAGAI VARIABEL INTERVENING The Influence of Content Marketing on Brand Awareness of Aerostreet Products with Customer Engagement as an Intervening Variable
Muhamad Warid Aldi, Lalu Edy Herman Mulyono
96-103 Abstract Views: 4
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PENGARUH LIVE STREAMING, HARGA, DAN ELECTRONIC-WORD OF MOUTH (E-WOM) TERHADAP MINAT BELI PRODUK KOSMETIK HANASUI DI TIKTOK SHOP (STUDI PADA PENGGUNA TIKTOK DI KOTA MATARAM) The Influence of Live Streaming, Price, and Electronic Word-of-Mouth (e-WOM) on Purchase Intention for Hanasui Cosmetic Products on TikTok Shop (A Study of TikTok Users in Mataram City)
Dewi Lintang Sari, Akhmad Saufi
104-113 Abstract Views: 3
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PENGARUH LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI MELALUI MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING PADA PEGAWAI DINAS TENAGA KERJA DAN TRANSMIGRASI LOMBOK TENGAH The Influence of the Work Environment on Employee Performance via Work Motivation as an Intervening Variable among Employees of the Central Lombok Manpower and Transmigration Agency
Miftahul Fajri, Dwi Putra Buana Sakti
114-128 Abstract Views: 3
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