Product Marketing Development Strategies in Sade Tourism Village in Increasing the Number of Tourist Visits

Penulis

  • Firman Koma Febdilan Politeknik Pariwisata Lombok
  • Siti Lathifah Politeknik Pariwisata Lombok

DOI:

https://doi.org/10.29303/intour.v2i2.671

Kata Kunci:

Product Positioning, Promotion, Cooperation with Service Providers

Abstrak

The purpose of this research is to find out how the people of Sade Rembitan Hamlet, sell products, positioning, promotion, place, sales process, cooperation system and tourist response. The method used in this research is a qualitative approach by taking a phenomenological design. collecting data using three techniques. such as: observation, documentation and interviews. The results of this study are in marketing their products, the residents of Sade Hamlet have not been able to market their products due to a lack of understanding of foreign languages. so that the impact on product positioning, promotion and interaction with tourists is hampered. besides that, the price of the products sold must have a price list so that there is no price competition and does not make tourists confused by the different price variations among other sellers. Sade Hamlet tourism products benefit from the customs and customs that still exist today. thus, the promotion carried out by the residents of Sade Hamlet is currently still in the category of being promoted by cooperation partners from industry, related governments, HPI associations and visiting tourists. Thus, the process of interaction, cooperation with local guides and travel agents is very well established. However, it does not rule out the possibility of having to maintain intense communication between them.

Referensi

Eddles-Hirsch, Katrina. (2015). Phenomenology and Educational Research. International Journal of Advanced Research (Ijar). V (3). 251-260. Http://Www.Journalijar.Com/Article/5631/Phenomenology-And EducationalResearch/.

Febdilan, F. K., Economy, C., Tourism, L., Info, A., & Room, G. (2023). Efforts To Increase The Capacity Of Recepting Guests And Room Cleaning In Standard Homestay Business In Mandalika Tourism Village , Central. 2(5), 2123–2136.

Gazali, M., Furkan, L. M., & Rahman. (2023). Strategi Pengembangan Potensi Pariwisata Ekonomi Kreatif Di Kabupaten Lombok Timur. Jurnal Penelitian Mahasiswa Pariwisata, 1(1), 1–7.

Nopriansyah, D. arsa, Rahman, & Alwi, M. . (2023). Dampak Pengembangan Pariwisata Terhadap Perekonomian Penduduk Desa Adat Sade Kabupaten Lombok Tengah. Jurnal Penelitian Mahasiswa Pariwisata, 1(1), 24–41.

Osin, R. F., Kusuma, I. R. W., & Suryawati, D. A. (2019). Strategi Pengembangan Objek Wisata Kampung Tradisional Bena Kabupaten Ngada-Flores Nusa Tenggara Timur (NTT). Jurnal Ekonomi Dan Pariwisata, 14(1).

Safuridar, S., & Andiny, P. (2019). Dampak Pengembangan Ekowisata Hutan Mangrove terhadap Sosial dan Ekonomi Masyarakat di Desa Kuala Langsa, Aceh. Jurnal Samudra Ekonomi dan Bisnis, 11(1), 43–52. https://doi.org/10.33059/jseb.v11i1.1882

Sejahtri, Tawa, Juneria. (2022). Strategi Pemasaran dalam Meningkatkan Jumlah Kunjungan Wisatawan Pemandian Serayu Lestari di Kota Samarinda. Jurnal Administrasi Bisnis FISIPOL UNMUL, Volume 10, Nomor 3, 2022.

Syafrudin, M. F., Sigandaru , A. B. ., & Putra, T. H. . (2023). Strategi Promosi Destinasi Wisata Yang Dilakukan Oleh Dinas Pariwisata Nusa Tenggara Barat. Jurnal Penelitian Mahasiswa Pariwisata, 1(1), 8–14.

Diterbitkan

2023-12-01

Cara Mengutip

Firman Koma Febdilan, & Siti Lathifah. (2023). Product Marketing Development Strategies in Sade Tourism Village in Increasing the Number of Tourist Visits. Jurnal Internasional Riset Bisnis Pariwisata, 2(2), 53–59. https://doi.org/10.29303/intour.v2i2.671