Vol 4. No.1 PENGEMBANGAN INOVASI KEMASAN PRODUK UNTUK MENINGKATKAN DAYA TARIK UMKM MINYAK JELENG (VIRGIN COCONUT OIL) DAN TAIN LALE (COCONUT CRUMB) DI DESA KOTARAJA

Abstract

The Community Service Program – Village Community Empowerment (KKN – PMD) that had been carried out for 45 (forty five) days since December 23rd 2024 – February 6th 2025 and had been placed in Kotaraja Village aims to increase the attractiveness and competitiveness of Micro, Small, and Medium Enterprises (MSMEs) products, especially Jeleng Oil (Virgin Coconut Oil) and Tain Lale (Coconut Crumb) than had been own by the villagers through packaging innovation. This activity includes observation of MSME conditions, socialization of digital marketing and packaging design, as well as assistance in the production till the packaging process. The results of this activity shows that more modern and attractive packaging innovations, such as the use of plastic bottles and pouches, can increase product selling value and expand marketing reach. With this approach, MSMEs in Kotaraja Village are expected to be able to compete in a wider market that can help to boost and increase the villagers’ economy.