ANALISIS SINERGI FUNGSI MANAJEMEN DALAM MENDUKUNG PENGEMBANGAN SEKTOR PERDAGANGAN KOTA MATARAM : STUDI KASUS DINAS PERDAGANGAN KOTA MATARAM

Abstract

Abstract
Synergy analysis of management functions in supporting the development of the trade sector in Mataram
City is an important topic to increase the competitiveness of the local economy. The Trade Office as a
responsible agency has a strategic role in formulating effective policies. This research aims to explore
how the synergy between planning, organizing, implementing, and supervising can strengthen the trade
sector. The methods used in this service include SWOT analysis and interviews with relevant
stakeholders. The results of the study show that collaboration between management functions in the
Trade Office is able to identify existing opportunities and challenges, as well as develop programs that
support the development of MSMEs and promote local products. In addition, this synergy also
contributes to creating a better investment climate. This study emphasizes that strengthening synergistic
management functions is very necessary to achieve sustainable development goals in the trade sector of
Mataram City. Therefore, the results of this study are expected to be a reference for the Trade Office in
formulating policies that are more effective and responsive to the needs of the community.