Analisis Penerapan Manajemen Strategi Budidaya Burung Kenari (Studi Kasus Pada Kenari Mcp Kota Mataram)
DOI:
https://doi.org/10.29303/risma.v4i3.1336Keywords:
Strategy Management, Canary Cultivation, SWOTAbstract
The purpose of this study was to determine and analyze how the implementation of canary cultivation strategy management at MCP Walnut Jl.Swakarya Raya Gg 2 No. 8 Pagesangan Mataram City. This research design is field research (Field Research). While the research approach is descriptive qualitative. Besides being researched with a qualitative descriptive approach, this research also uses the SWOT analysis method (Strenght, Weakness, Opportunity, Treath). SWOT analysis is used by researchers to analyze external factors, namely opportunities and threats, but also internal factors, namely strengths and weaknesses. Data collection was carried out using interview and documentation techniques. The data findings are described descriptively. The results of this study can be seen that this study has five strengths (Strenght), has three weaknesses (Weakness), has three opportunities (Opportunity), and has three threats (Threats). Based on the IFAS and EFAS Matrices, the strategies applied by MCP Kenari are SO, ST, WO, and WT strategies. Because this strategy signifies the state of canary cultivation that is strong and able to continue to grow by taking opportunities or opportunities that exist to achieve maximum turnover in increasing income.
References
Amoli. 2016. “An Investigation on Strategic Management Success Factors in an Educational Complex.” Procedia - Social and Behavioral Sciences 230(May): 447–54.
Andriansyah. 2021. “Potensi Usaha Penangkaran Burung Murai Batu Dalam Meningkatkan Pendapatan Masyarakat Menurut Perspektif Ekonomi Syari’Ah.”
Budiati. 2022. Sukses Budidaya Burung Kenari. ed. Tim Elementa. Elementa Agro Lestari. Coulter, Robbins. 2021. MANAGEMENT. 15th ed. ed. Pearson. United States: British Library.
Dewi, Diana Kartika, and Nurabiah Nurabiah. 2024. “Analysis of Regional Government ASN Performance Assessment Using the SIPK System (Case Study: Mataram City Polresta).” 7(3): 72–83.
Fred. 2016. Strategic Management: Concepts and Cases—a Competitive Advantage Approach. 16th ed.
Hijji, Khalfan Zahran Al. 2014. “Strategic Management Model for Academic Libraries.” Procedia - Social and Behavioral Sciences 147: 9–15. Huda. 2018. PENGANTAR MANAJEMEN STRATEGIK. Jayapangus Press.
Hunger, Thomas L. Wheelen • J. David, and Alan N. Hoffman • Charles E. Bamford. 2018. Strategic Management and Business Policy Globalization, Innovation and Sustainability. 15th ed. Pearson.
Ingga. 2016. IMPLEMENTASI MANAJEMEN STRATEGIK. Yogyakarta: Deep.
Lestari, Ambar Sri. 2019. “Penerapan Manajemen Strategik Dengan Analisis SWOT Pada SMP Negeri 4 Kendari.” Jurnal Isema: Islamic Educational Management 4(1): 1–24. Mišanková. 2014. “Strategic Implementation as a Part of Strategic Management.” Procedia - Social and Behavioral Sciences 110: 861–70.
Nafarani, Baiq, Herwanda Humaera, Lukman Effendy, and Nurabiah. 2023. “Analisis Anggaran Sebagai Upaya Dalam Perencanaan Dan Pengendalian Biaya Proyek Pada Pt Dabakir Putra Mandiri.” Jurnal Mahasiswa Akuntansi (RISMA) 3(1): 11–20.
Nazarudin. 2018. MANAJEMEN STRATEGIK. ed. II. Palembang: Noerfikri. Palmié. 2023. “Microfoundations in the Strategic Management of Technology and Innovation: Definitions, Systematic Literature Review, Integrative Framework, and Research Agenda.” Journal of Business Research 154(December 2021).
Pelc. 2015. “Searching for Opportunities for Development and Innovations in the Strategic Management Process.” Procedia - Social and Behavioral Sciences 210: 77–86.
Rounaghi. 2021. “Implementation of Strategic Cost Management in Manufacturing Companies: Overcoming Costs Stickiness and Increasing Corporate Sustainability.” Future Business Journal 7(1): 1–8.
Sumarna. 2020. BUKU AJAR MANAJEMEN STRATEGIK. ed. Khaeruman. Banten: AA. RIZKY.
Takacs. 2022. “Barriers to a Circular Economy in Small- and Medium-Sized Enterprises and Their Integration in a Sustainable Strategic Management Framework.” Journal of Cleaner Production 362(May): 132227.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Harry firmansyah, Animah, Isnawati
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.