ANALISIS IMPLEMENTASI KINERJA KOMUNIKASI PADA PT PLN (Persero) UNIT INDUK WILAYAH NTB

ANALYSIS OF COMMUNICATION PERFORMANCE IMPLEMENTATION AT PT PLN (Persero) NTB REGIONAL MAIN UNIT

Abstract

This study aims to analyze the implementation of communication performance at PT.PLN (Persero) Regional Main Unit of West Nusa Tenggara (UIW NTB) based on the author's direct experience during the independent internship program under the Merdeka Belajar Kampus Merdeka (MBKM) initiative. From February to April 2025, the author was assigned to the Communication Unit of PLN UIW NTB and was actively involved in strategic activities such as corporate event documentation, digital media processing, graphic design, and public communication data management. This article employs a qualitative descriptive approach using a case study method derived from field observations and active participation. The analysis reveals that the implementation of communication performance at PT. PLN UIW NTB has been effective through the application of adaptive, technology-based corporate communication strategies. Activities such as visual documentation using drones, video editing with Python, and the preparation of Budget Plan Reports (RAB) for communication activities reflect a synergy between visual communication, administrative management, and information technology. Moreover, the communication programs have successfully enhanced the company’s public image through social responsibility initiatives (TJSL) and media management. These findings affirm that integrated and professional communication plays a vital role in supporting the corporate image and operations of companies in the electricity sector