Vol. 6 No. 1 (2026): URGENTREV EDISI MARET 2026
Articles
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ANALISIS IMPLEMENTASI KINERJA KOMUNIKASI PADA PT PLN (Persero) UNIT INDUK WILAYAH NTB ANALYSIS OF COMMUNICATION PERFORMANCE IMPLEMENTATION AT PT PLN (Persero) NTB REGIONAL MAIN UNIT
Christian Valentino Wahyu Leo, Dewi Rispawati
1-13
Abstract Views: 4
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PENGARUH VIRAL MARKETING, CELEBRITY ENDORSER, DAN LIVE SHOPPING TERHADAP IMPULSIVE BUYING PADA KONSUMEN PRODUK KECANTIKAN “OMG” DI E-COMMERCE TIKTOK SHOP DAN SHOPEE THE INFLUENCE OF VIRAL MARKETING, CELEBRITY ENDORSERS, AND LIVE SHOPPING ON IMPULSIVE BUYING AMONG BEAUTY PRODUCT CONSUMERS "OMG" ON E-COMMERCE Tiktok Shop and Shopee
Enya Adelia Wijaya, Sulhaini Sulhaini
14-36 Abstract Views: 5
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PENGARUH KOMPENSASI DAN PENGAWASAN TERHADAP DISIPLIN KERJA KARYAWAN UNIT PELAKSANA TEKNIS DAERAH (UPTD) PASAR DINAS PERDAGANGAN KOTA MATARAM THE EFFECT OF COMPENSATION AND SUPERVISION ON WORK DISCIPLINE OF EMPLOYEES OF THE REGIONAL TECHNICAL IMPLEMENTATION UNIT (UPTD) MARKET, MATARAM CITY TRADE DEPARTMENT
Suci Sukma Ariyanti, Sarifudin Serip
37-44 Abstract Views: 2
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PERILAKU PEMBELIAN SAHAM TERHADAP PENGUMUMAN PELUNCURAN INDEKS IDX LQ45 LOW CARBON LEADERS STOCK BUYING BEHAVIOR REGARDING THE ANNOUNCEMENT OF THE LAUNCH OF THE IDX LQ45 LOW CARBON LEADERS INDEX
Nurul Pitriani, Nur Aida Arifah Tara
45-50 Abstract Views: 1
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PENGARUH BEBAN KERJA TERHADAP CYBERLOAFING DENGAN STRES KERJA SEBAGAI MEDIASI PADA PEGAWAI DINAS PERDAGANGAN KOTA MATARAM THE EFFECT OF WORKLOAD ON CYBERLOAFING WITH WORK STRESS AS A MEDIATION ON EMPLOYEES OF THE MATARAM CITY TRADE DEPARTMENT
Nurul Aeni, Siti Nurmayanti
51-58 Abstract Views: 1
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PENGARUH ELECTRONIC WORD OF MOUTH, BRAND IMAGE, DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK PINKFLASH PADA MAHASISWI UNIVERSITAS MATARAM THE EFFECT OF ELECTRONIC WORD OF MOUTH, BRAND IMAGE, AND BRAND TRUST ON THE PURCHASE DECISION OF PINKFLASH COSMETICS AMONG STUDENTS OF MATARAM UNIVERSITY
Rizki Febiani Aman, Hilmiati Hilmiati
59-70 Abstract Views: 2
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PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA SUSU FORMULA MEREK S26 DI KOTA MATARAM THE EFFECT OF PRODUCT QUALITY AND BRAND IMAGE ON CONSUMER PURCHASE DECISIONS FOR S26 BRAND FORMULA MILK IN MATARAM CITY
sayyid qathan, Rusminah Rusminah
71-82 Abstract Views: 1
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PERAN MODERASI CORE VALUE “AKHLAK” PADA PENGARUH KOMPENSASI TERHADAP KEPUASAN KERJA KARYAWAN : Studi Pada PT PLN (Persero) Kabupaten Dompu THE MODERATING ROLE OF CORE VALUE "MORALS" ON THE INFLUENCE OF COMPENSATION ON EMPLOYEE JOB SATISFACTION: A Study at PT PLN (Persero) Dompu Regency
Nurul Qalbiah, Abdul Aziz Bagis
83-97 Abstract Views: 1
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PENGARUH BRAND HATE TERHADAP MINAT BELI PRODUK UNILEVER INDONESIA TBK DENGAN CITRA PERUSAHAAN SEBAGAI MEDIASI THE EFFECT OF BRAND HATE ON PURCHASE INTEREST OF UNILEVER INDONESIA TBK PRODUCTS WITH CORPORATE IMAGE AS A MEDIATION
Amzanatul Huldi, Baiq Handayani Rinuastuti
98-110 Abstract Views: 1
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PENGARUH KEPUTUSAN INVESTASI DAN KEPUTUSAN PENDANAAN TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN SEKTOR TRANSPORTASI DAN LOGISTIK YANG TERDAFTAR DI BEI TAHUN 2021-2023 THE INFLUENCE OF INVESTMENT DECISIONS AND FUNDING DECISIONS ON COMPANY VALUE IN TRANSPORTATION AND LOGISTICS SECTOR COMPANIES LISTED ON THE IDX IN 2021-2023
diah Ardhanareswari, G.A. Sri Oktaryani
111-119 Abstract Views: 1
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