Singapore's Artificial Tourist Attractions: Innovation Approach
DOI:
https://doi.org/10.29303/intour.v4i2.2673Keywords:
Singapore Tourism, Artificial Tourist Attraction, Tourism Innovation, Creative Tourism, Singapore, TourismAbstract
This research investigates how innovation has contributed to the success of Singapore's artificial tourist attractions and which innovation strategies could be applicable to other locations. The research used two theoretical models; the Destination Innovation Matrix (DIM), and Creative Tourism (CT), to identify different forms of innovation at three of Singapore's most prominent artificial tourist attractions: Marina Bay Sands, Gardens by the Bay and Resorts World Sentosa. The results identified key factors in increasing visitor engagement and competitive advantage. Furthermore, the study identified a number of innovative practices such as designing experiences that immerse visitors, developing educational programs, implementing seasonal content changes, and establishing value network partnerships that may be used by other destinations. Finally, the success of these innovations will depend on a variety of local and contextual factors and will require appropriate levels of resource allocation and policy support and the study emphasizes the need for adapting innovations, and provides recommendations that will assist in future implementation and research.
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