Product Marketing Development Strategies in Sade Tourism Village in Increasing the Number of Tourist Visits


  • Firman Koma Febdilan Politeknik Pariwisata Lombok
  • Siti Lathifah Politeknik Pariwisata Lombok



Product Positioning, Promotion, Cooperation with Service Providers


The purpose of this research is to find out how the people of Sade Rembitan Hamlet, sell products, positioning, promotion, place, sales process, cooperation system and tourist response. The method used in this research is a qualitative approach by taking a phenomenological design. collecting data using three techniques. such as: observation, documentation and interviews. The results of this study are in marketing their products, the residents of Sade Hamlet have not been able to market their products due to a lack of understanding of foreign languages. so that the impact on product positioning, promotion and interaction with tourists is hampered. besides that, the price of the products sold must have a price list so that there is no price competition and does not make tourists confused by the different price variations among other sellers. Sade Hamlet tourism products benefit from the customs and customs that still exist today. thus, the promotion carried out by the residents of Sade Hamlet is currently still in the category of being promoted by cooperation partners from industry, related governments, HPI associations and visiting tourists. Thus, the process of interaction, cooperation with local guides and travel agents is very well established. However, it does not rule out the possibility of having to maintain intense communication between them.


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How to Cite

Firman Koma Febdilan, & Siti Lathifah. (2023). Product Marketing Development Strategies in Sade Tourism Village in Increasing the Number of Tourist Visits. International Journal of Tourism Business Research, 2(2), 53–59.