Optimizing the Promotion Strategy for Tirta Gajah Mada Swimming Pool Tourism through the TikTok Social Media Platform as an Effort to Develop a Tourism Village

Optimizing Tourism Promotion Strategies

Authors

  • Siska Silvia Putri Gresik
  • Ainun Zuhroh Institut Agama Islam Negeri Kediri
  • Izzatul Husna Institut Agama Islam Negeri Kediri
  • Zakynuha Salsabila Institut Agama Islam Negeri Kediri
  • Achmad Dany Saputra Institut Agama Islam Negeri Kediri
  • Abdul Mujib Institut Agama Islam Negeri Kediri

Abstract

In the digital era, effective promotional strategies are needed to increase tourist attraction and reach more tourists. This research aims to analyze the optimization of the promotional strategy for the Tirta Gajah Mada Swimming Pool through the social media platform TikTok as an effort to develop a tourist village. The research method used is descriptive qualitative with data collection techniques through observation, interviews and documentation. The research results show that using TikTok as a promotional medium can increase tourist visibility and attractiveness through creative content in the form of videos showing facilities, atmosphere and visitor experiences. In addition, TikTok-based promotional strategies that optimize the use of hashtags, trends, and interaction with users have been proven to increase audience engagement and the number of tourist visits. Therefore, managing social media consistently, innovatively and according to trends is a key factor in supporting the development of tourist villages in Sidomulyo. It is hoped that this research can become a reference for tourism managers in utilizing social media to increase local tourist attractions.

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Published

2025-06-15

How to Cite

Putri, S. S., Ainun Zuhroh, Izzatul Husna, Zakynuha Salsabila, Achmad Dany Saputra, & Abdul Mujib. (2025). Optimizing the Promotion Strategy for Tirta Gajah Mada Swimming Pool Tourism through the TikTok Social Media Platform as an Effort to Develop a Tourism Village: Optimizing Tourism Promotion Strategies. Jurnal Imiah Mahasiswa Pariwisata, 3(1), 209–223. Retrieved from https://jurnal.fe.unram.ac.id/index.php/jimpar/article/view/1670

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Vol. 3 No. 1 (2025): Jurnal Penelitian Mahasiswa Pariwisata (JIMPAR)

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Articles

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