Tourist Perceptions of Product Diversification at Beach Clubs in Badung Regency, Bali-Indonesia
DOI:
https://doi.org/10.29303/intour.v5i1.2704Kata Kunci:
beach club services, product diversification, tourist perception, visitor experienceAbstrak
Penelitian ini menganalisis persepsi wisatawan terhadap produk layanan klub pantai di Kabupaten Badung menggunakan metode kuantitatif deskriptif. Studi ini meneliti empat dimensi persepsi utama: kualitas makanan, kualitas layanan, suasana, dan harga. Data dikumpulkan melalui kuesioner skala Likert yang diisi oleh 100 pengunjung. Hasil penelitian menunjukkan bahwa semua dimensi masuk dalam kategori “setujuâ€Â, dengan suasana mendapatkan skor rata-rata tertinggi sebesar 4,23. Analisis ini menekankan bahwa suasana dan pengalaman layanan secara keseluruhan merupakan faktor utama yang mempengaruhi kepuasan pengunjung. Penelitian ini berkontribusi pada pemahaman yang lebih dalam tentang kecenderungan perilaku dalam pariwisata rekreasi pesisir dan memberikan wawasan untuk meningkatkan strategi layanan. Hasil penelitian menyoroti pentingnya menjaga desain layanan yang konsisten dan berorientasi pada pengalaman untuk memperkuat daya saing di industri klub pantai.
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