Event-Based Tourism and Destination Competitiveness: A Study of the Pandawa Festival at Pandawa Beach, Bali-Indonesia
DOI:
https://doi.org/10.29303/intour.v5i1.3144Kata Kunci:
event-based tourism, destination competitiveness, Pandawa Festival, mixed methods, post-pandemic tourism, BaliAbstrak
This study investigates the role of event-based tourism in enhancing destination competitiveness, with a case study of the Semarak Pandawa Festival at Pandawa Beach, Badung, Bali, Indonesia. A sequential exploratory mixed methods design was employed, combining in-depth interviews with five key informants selected through purposive sampling, participatory observation, and a survey of 200 festival visitors using accidental sampling with daily quotas. A 20-item questionnaire adapted from Dwyer and Kim's (2003) destination competitiveness framework measured four dimensions: event attractiveness, visitor experience quality, destination image, and perceived economic value. Findings indicate a combined mean score of 4.13 (high category), confirming the festival's positive contribution to all four dimensions of destination competitiveness. Visitor experience quality recorded the highest score (M = 4.31), while perceived economic value scored lowest (M = 3.87), highlighting price inconsistency and infrastructure limitations as key areas for improvement. This study extends the Dwyer-Kim framework by demonstrating that community-managed cultural festivals serve as core competitive assets in post-pandemic destination recovery, offering applicable insights for event-based destination management.
Referensi
Ariyanto, H. H., et al. (2026). The role of tourist village competitiveness factors in influencing tourist behavioral intentions. Jurnal Ekonomi dan Manajemen, 18(1), 1–18. https://doi.org/10.35508/jom.v19i1.20513
Badan Pusat Statistik Provinsi Bali. (2023). Statistik kunjungan wisatawan mancanegara ke Bali tahun 2023. BPS Provinsi Bali.
Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. https://doi.org/10.1191/1478088706qp063oa
Chen, X., & Li, B. (2022). Rethinking Cultural Creativity and Tourism Resilience in the Post-Pandemic Era in Chinese Traditional Villages. Sustainability, 14(19), 12371. https://doi.org/10.3390/su141912371
Creswell, J. W., & Plano Clark, V. L. (2018). Designing and conducting mixed methods research (3rd ed.). SAGE Publications.
Deliana, D., & Prajnanta, F. (2023). Tourism destination competitiveness model for the city of Solo. Journal of Social Economic Research, 5(2), 88–101. https://doi.org/10.54783/jser.v5i2.187
Dwyer, L., & Kim, C. (2003). Destination competitiveness: Determinants and indicators. Current Issues in Tourism, 6(5), 369–414. https://doi.org/10.1080/13683500308667962
Getz, D. (2010). The nature and scope of festival studies. International Journal of Event Management Research, 5(1), 1–47.
Getz, D., & Page, S. J. (2016). Event studies: Theory, research and policy for planned events (3rd ed.). Routledge.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate data analysis (8th ed.). Cengage Learning.
Hidayatullah, S., Windhyastiti, I., Aristanto, E., Rachmawati, I. K., & Roedjinandari, N. (2023). Pentahelix Synergy in Post-Pandemic Tourism Recovery in Batu City. Proceedings of International Conference of Graduate School on Sustainability, 7(1), 217–226. https://doi.org/10.26905/icgss.v7i1.9554
Kwon, H.-j. (2022). Tren Baru Pariwisata di Era Pasca-COVID-19: Analisis Big Data Tur Online di Korea. Ilmu Sosial , 11 (12), 574. https://doi.org/10.3390/socsci11120574
Kádár, B., & Klaniczay, J. (2022). Branding Built Heritage through Cultural Urban Festivals: An Instagram Analysis Related to Sustainable Co-Creation, in Budapest. Sustainability, 14(9), 5020. https://doi.org/10.3390/su14095020
Marimuthu, M., Dewanti, R., & Tarunajaya, W. (2021). Community-Based Tourism And Creative Economy. ICCD, 3(1), 48-51. https://doi.org/10.33068/iccd.Vol3.Iss1.298
Morse, J. M. (1995). The significance of saturation. Qualitative Health Research, 5(2), 147–149. https://doi.org/10.1177/104973239500500201
Prastyo, R. E. (2025). Tourism and economic development in cultural festival destinations: Implications for destination branding and sustainable tourism. Jurnal Aplikasi Manajemen, 23(1), 112–128. https://doi.org/10.21776/ub.jam.2025.023.1.03.
Prayag, G., & Ryan, C. (2012). Antecedents of tourists' loyalty to Mauritius: The role and influence of destination image, place attachment, personal involvement, and satisfaction. Journal of Travel Research, 51(3), 342–356. https://doi.org/10.1177/0047287511410321
Purwadi, P., Darma, D. C., & Setini, M. (2023). Festival economy: The impact of events on sustainable tourism. Jurnal Kepariwisataan, 7(2), 155–170. https://doi.org/10.34013/jk.v7i2.1220.
Ritchie, J. R. B., & Crouch, G. I. (2003). The competitive destination: A sustainable tourism perspective. CABI Publishing.
Salendra, I. W., et al. (2024). A study on the Isen Mulang Cultural Festival: Cultural heritage preservation and tourism development in Central Kalimantan. International Proceeding on Religion, Culture, Law, Education and Hindu Studies, 284–291.
Seraphin, H., & Dosquet, F. (2020). Mountain tourism and second home tourism as post COVID-19 lockdown placebo? Worldwide Hospitality and Tourism Themes, 12(4), 485–500. https://doi.org/10.1108/WHATT-05-2020-0027.
Sharma, G. D., Thomas, A., & Paul, J. (2021). Reviving tourism industry post-COVID-19: A resilience-based framework. Tourism Management Perspectives, 37, 100786. 10.1016/j.tmp.2020.100786
Sigala, M. (2020). Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research. Journal of Business Research, 117, 312–321. https://doi.org/10.1016/j.jbusres.2020.06.015
Siryayasa, I. N. (2024). Local festival and visitor experience: Festival innovation as a driver of tourism attractiveness. Journal of Environmental, Economic and Social Sustainability, 3(1), 55–69. https://doi.org/10.62794/je3s.v5i3.3740
Uslu, A., Tosun, P., & Al-Sulaiti, K. (2025). Event and destination image as antecedents of supportive communication, visit and purchase intentions. Journal of Policy Research in Tourism, Leisure and Events, 1–19. https://doi.org/10.1080/19407963.2025.2511964
UNWTO. (2023). World Tourism Barometer. Madrid: United Nations World Tourism Organization.
Yusof, Z. B., Ismail, H. N., & Omar, S. I. (2022). Event tourism and destination image: Evidence from Southeast Asian festivals. International Journal of Tourism Research, 24(3), 412–425. https://doi.org/10.1002/jtr.2510
Wise, Nicholas. (2021). Events across ASEAN. 10.4324/9780367823764-4.
Unduhan
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2026 Ida Ayu Dyana Prawerti, Putu Yunita Wacana Sari, I Gusti Ngurah Putu Dedy Wirawan
Artikel ini berlisensiCreative Commons Attribution-ShareAlike 4.0 International License.
1.png)
