PENGARUH GAYA HIDUP SEHAT DAN LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK NUTRIFOOD PADA MASYARAKAT DI LOMBOK

Abstract

Abstract : This research aims to test and analyze the influence of a healthy lifestyle and halal labels on purchasing decisions for Nutrifood products among people in Lombok. The sample in this research consisted of 100 samples. The sampling technique in this research used a nonprobability sampling technique with a purposive sampling method. Data analysis in this study used multiple linear regression analysis, all research data was processed using SPSS Statistics 22. The results of testing and statistical data analysis showed that the indicators in the research conducted were declared valid where in the classic assumption test, the data was normally distributed and multicollinearity did not occur. The results of this research also show that the two independent variables, namely Healthy Lifestyle and Halal Label, have a positive influence on Purchasing Decisions, therefore Nutrifood must add