About the Journal

Jurnal Riset Pemasaran (Marketing Research Journal) is a scientific journal managed and published by the Department of Management, Faculty of Economics and Business, Universitas Mataram. The journal serves as a platform for the publication of scholarly works and research findings in the fields of marketing and marketing economics, both conceptual and empirical.

Jurnal Riset Pemasaran is published three times a year—in March, June, and September. With E-ISSN 2986-7851, the journal is committed to supporting the advancement of knowledge, particularly in marketing management, and to encouraging contributions from academics and practitioners to enrich marketing literature and practice.