PENGARUH POTONGAN HARGA, ONLINE CUSTOMER REVIEW, DAN PENGALAMAN KONSUMEN TERHADAP NIAT MEMBELI ULANG MELALUI GRABFOOD DI KOTA MATARAM

Abstrak

This research aims to test and analyze the influence of price discount, online customer review and consumer experience on repurchase intentions via Grabfood in Mataram City. The sample in this study amounted to 80 samples. The sampling technique in this research used a nonprobability sampling technique with a purposive sampling method. Data analysis in this study used multiple linear regression analysis. All research data was processed using SPSS Statistics 24 software. The results of testing and statistical data analysis showed that all statement items in the research carried out were declared valid, then in the classic assumption test, the data was normally distributed and did not occur. multicollinearity. The results of this research also show that the three independent variables, namely Price Discounts, Online Customer Reviews, and Consumer Experience, have a positive and significant influence on the dependent variable, namely Repurchase Intention.