PENGARUH BRAND EXPERIENCE DAN BRAND TRUST TERHADAP KEPUASAN PELANGGAN PADA PRODUK DAN JASA PERUSAHAAN GADAI MAJU AMAN SEJAHTERA MATARAM: PENGARUH BRAND EXPERIENCE DAN BRAND TRUST TERHADAP KEPUASAN PELANGGAN PADA PRODUK DAN JASA PERUSAHAAN GADAI MAJU AMAN SEJAHTERA MATARAM

Ifal Ramadhan Pratama Pratama; Junaidi  Sagir

Authors

Ifal Ramadhan Pratama FEB UNIVERSITAS MATARAM
Junaidi Sagir FEB UNIVERSITAS MATARAM

Keywords:

Brand Experience, Brand Trust, Coustomer Satisfaction

Abstract

This study was made with the aim to examine the influence of brand experience and brand trust on customer satisfaction Gadai Maju Aman Sejahtera (MAS) of Mataram. The population used in this study is 100 respondents customers Gadai Maju Aman Sejahtera by using non probability sampling which is assisted by the use of questionnaires in the data collection of its respondents. The data analysis used in this study is multiple linear regression that aims to prove the hypothesis of the study. Respondent Data were tested to several tests to match the effect or not on the two variables in the main variable with the help of SPSS 25. Based on the test results, it is known that the variables Brand Experience (X1) and Brand Trust (X2) have a significant effect on customer satisfaction (Y) in the products and services of Gadai Maju Aman Sejahtera. The results of this study may indicate that the Brand Experience and Brand Trust applied by Gadai Maju Aman Sejahtera can affect customers in the city of mataram in achieving customer satisfaction

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PENGARUH BRAND EXPERIENCE DAN BRAND TRUST TERHADAP KEPUASAN PELANGGAN PADA PRODUK DAN JASA PERUSAHAAN GADAI MAJU AMAN SEJAHTERA MATARAM