PENGARUH VISUAL MERCHANDISING, STORE ATMOSPHERE, DAN DISPLAY PRODUCT TERHADAP IMPULSE BUYING PADA MINISO LOMBOK EPICENTRUM MALL: PENGARUH VISUAL MERCHANDISING, STORE ATMOSPHERE, DAN DISPLAY PRODUCT TERHADAP IMPULSE BUYING PADA MINISO LOMBOK EPICENTRUM MALL

Muhammad  Maulana Akbar; Hilmiati Hilmiati

Authors

Muhammad Maulana Akbar FEB UNIVERSITAS MATARAM
Hilmiati Hilmiati FEB UNIVERSITAS MATARAM

Keywords:

Visual Merchandising, Store Atmosphere, Display Product, Impulse Buying

Abstract

This research is aimed at analyzing the influence of visual merchandising, store atmosphere, and product displays on impulse buying at Miniso Lombok Epicentrum Mall. The data collection method in this research used a questionnaire with a population of 100 Miniso Lombok Epicentrum Mall consumer respondents domiciled in West Nusa Tenggara. This research uses a multiple linear regression analysis method using the Statistical Package For The Social Sciences (SPSS) software. The results of the research found that there is a positive and significant relationship between visual merchandising, store atmosphere, and product displays in influencing impulse buying at Miniso Lombok Epicentrum Mall, both partially and simultaneously. These results show that visual merchandising, store atmosphere, and product displays are important aspects that retail stores need to pay attention to because they are effective in increasing impulse buying.

Downloads

Download data is not yet available.

References

Evans (2007). Retail Management A Strategic Approach. New jersey : Pearson Education, Inc., 2007.

Chaniago, Harmon, Iwan Mulyawan, Tintin Suhaeni, and Rahil Jumiyani. 2019. “Faktor Kunci Keberhasilan Ritel Modern Di Indonesia.” JURNAL AKUNTANSI, EKONOMI Dan MANAJEMEN BISNIS 7(2):201–8. doi: 10.30871/jaemb.v7i2.1726.

Fatmawati, Nur Indah, and Achmad Zaini. 2023. “Pengaruh Visual Merchandising Dan Display Produk Terhadap Impulse Buying Konsumen Pada Miniso Mall.” Jurnal Aplikasi Bisnis 9(2):698.

Ferdinand, Augusty. (2014). Metode Penelitian Manajemen. Seri Pustaka Kunci.

Fauzi, Faras Muwahhid, and Fachrurrazi Amir. 2019. “Pengaruh Dimensi Visual Merchandising Terhadap Impulse Buying Pada Suzuya Mall Kota Banda Aceh.” Jurnal Ilmiah Mahasiswa Ekonomi Manajemen 4(2):245–58.

Jain, Vinamra. 2019. “Impact of Visual Merchandising on Consumer Behaviour.” Advance and Innovative Research ISSN 2249-(July):170.

Kim, Jiyeon. 2003. “College Students’ Apparel Impulse Buying Behaviors In Relation To Visual Merchandising.”

Mutiah, Ismah, Dian Parawansa, and Abdul Razak Munir. 2018. “The Effect of Visual Merchandising, Product Display Dan Store Atmosphere on Impulse Buying Behavior (Case Study on Matahari Department Store in Makassar City).” 88–103.

Nurcaya, I. Nyoman, and Ni Made Rastini. 2018. “Impulse Buying Behavior on Modern Retail.” Udayana Journal of Social Sciences and Humanities (UJoSSH) 2(2):101. doi: 10.24843/ujossh.2018.v02.i02.p06.

Pratiwi, Ni Made Indri., and Ni Nyoman Kerti. Yasa. 2019. “The Effect Of Store Atmosphere , Social Media Marketing , and Lifestyle On Purchase Decisions On Consumers Of The Alleyway Cafe.” European Journal of Management and Marketing Studies 4(4):85–100. doi: 10.5281/zenodo.3592913.

Rahmadana, Nur Maya Sari. 2016. “Pengaruh Display Produk Dan Suasana Toko Terhadap Pembelian Impulsif Di Eramart Samarinda.” 4(3):683–97.

Sopiah, Syihabuddin. (2008). Manajemen Bisnis Ritel. C.V. Andi Offset.

Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Penerbit Alfabeta.

Widayati, Christina Catur, Hapzi Ali, Dudi Permana, Muklis Riyadi, Universitas Mercu, and Buana Jakarta. 2019. “The Effect of Visual Merchandising, Sales Promotion and Positive Emotion of Consumers on Impulse Buying Behavior.” Journal of Marketing and Consumer Research 60:56–65. doi: 10.7176/jmcr/60-06.

Yistiani, Ni Nyoman Manik, Ni Nyoman Kerti Yasa, and I. G. A. Ketut Gede Suasana. 2012. “Pengaruh Atmosfer Gerai Dan Pelayanan Ritel Terhadap Nilai Hedonik Dan Pembelian Impulsif Pelanggan Matahari Department Store Duta Plaza Di Denpasar.” Jurnal Manajemen 6(2):139–49

PENGARUH VISUAL MERCHANDISING, STORE ATMOSPHERE, DAN DISPLAY PRODUCT TERHADAP IMPULSE BUYING PADA MINISO LOMBOK EPICENTRUM MALL