PENGARUH GREEN PRODUCT DAN GREEN ADVERTISING TERHADAP KEPUTUSAN PEMBELIAN PRODUK MIE LEMONILO DI KOTA MATARAM
THE EFFECT OF GREEN PRODUCT AND GREEN ADVERTISING ON THE PURCHASE DECISION OF LEMONILO NOODLE PRODUCTS IN MATARAM CITY
Keywords:
Green Product,, Green Advertising,, Purchase DecisionAbstract
This study aims to test and analyze the effect of Green Product and Green Advertising on the Purchase Decision Lemonilo Noodle products in Mataram City. The sample in this study amounted to 100 samples. The sampling technique in this study used nonprobability sampling technique with purposive sampling method. The results of statistical data testing and analysis show that the indicators in the research conducted are declared valid where in the classical assumption test the data is normally distributed and there is no multicollinearity. The results of this study also show that the two independent variables, namely Green Product andGreen Advertising, have a positive and significant influence on the dependent variable, namely Purchase Decision .
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