PENGARUH DIGITAL MARKETING DAN IMAGE DESA WISATA TERHADAP MINAT BERKUNJUNG KE DESA WISATA SENGGIGI
THE INFLUENCE OF DIGITAL MARKETING AND THE IMAGE OF TOURIST VILLAGES ON INTEREST IN VISITING SENGGIGI TOURIST VILLAGE
Keywords:
Digital Marketing, Destination Image, Interest in VisitingAbstract
The goals of this research is aimed at finding out the influence of digital marketing and the image of tourist villages on interest in visiting Senggigi tourist villages. The population in this study were individuals/people who wanted to visit the Senggigi Tourism Village, while the sample from this study was 106 individuals/people who wanted to visit the Senggigi Tourism Village using purposive sampling techniques. This type of research is associative research. Data processing in this study used SPSS 26.0 for Windows, where the data instrument test was carried out by testing the validity and reliability of the items in the questionnaire, the classical assumption test, the determination coefficient test (R2) and the significance test (t test).. Based on the results of the analysis, all variables have a partial influence, where Digital Marketing has a positive and significant influence on Interest in Visiting the Senggigi Tourism Village and the Image of the Tourism Village has a positive and significant influence on Interest in Visiting the Senggigi Tourism Village. Based on these results, it is recommended that the Senggigi Tourism Village can increase promotion either through social media or direct promotion and continue to increase the attractiveness of the Senggigi tourist village.
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