PENGARUH VIRAL MARKETING DAN GREEN TOURISM TERHADAP KEPUTUSAN BERKUNJUNG KE DESTINASI WISATA DI BUKIT MERESE

Abstract

This research aims to examine the influence of viral marketing and green tourism on decisions to visit tourist destinations on Merese Hill.
This research is quantitative research. The research population is domestic tourists who have visited the Bukit Merese tourist destination, where the population size is unknown. The research sample consisted of 100 respondents and was taken using the non-probability purposive sampling method. Data was collected using a questionnaire. The dependent variable in this research is the decision to visit, while the independent variables are viral marketing and green tourism. Data analysis was used using multiple linear regression methods.
The results of this research show that viral marketing and green tourism have a significant positive effect on the decision to visit the Bukit Merese tourist destination. Viral marketing and green tourism factors have an influence of 72,9% on satisfaction with visiting the Bukit Merese tourist destination, while the remaining 27,1% is influenced by other variables not included in this research