PENGARUH PENGARUH KUALITAS MENU DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA GERAI RESTORAN CEPAT SAJI RICHEESE FACTORY DI KOTA MATARAM

Abstract

This study aims to analyze the effect of menu quality and service quality on customer satisfaction at Richeese Factory fast food restaurant outlets in Mataram City. The type of research used in this study is quantitative with an associative approach method. Data collection was carried out through a questionnaire distributed to 100 respondents who were Richeese Factory customers. The research method used is a non-probability sampling technique using multiple regression analysis through SPSS 25.0 software to analyze the effect of menu quality and service on consumer satisfaction. The results showed that menu quality has a positive and significant effect on customer satisfaction. Meanwhile, the quality of service has a positive and significant effect on customer satisfaction. Overall, menu quality and service quality provide a significant contribution of 81,8% to customer satisfaction.