PENGARUH COUNTRY OF ORIGIN DAN LABELISASI HALAL TERHADAP KEPUTUSAN PEMBELIAN MIE INSTAN SAMYANG PADA MAHASISWA UNIVERSITAS MATARAM

Abstract

This research aims to determine the influence of country of origin and halal labeling on the decision to purchase samyang noodles among Mataram University students. The type of research carried out is descriptive quantitative with an associative nature. The population in this study were students who had consumed Samyang instant noodles. The number of samples taken was 100 people. The sampling technique used in this research is purposive sampling. Data processing in this study used SPSS, where validity tests, reliability tests, classical assumption tests, multiple linear regression tests, f tests, t tests, and coefficient of determination (R2) were carried out. Based on the research results, it shows that country of origin has a small and insignificant effect, and halal labeling has a significant effect on purchasing decisions for Samyang instant noodles
Keywords: Country