Vol. 5 No. 3 (2026): JURNAL RISET PEMASARAN SEPTEMBER 2026
Jurnal Riset Pemasaran September 2026 is an academic publication that presents research findings, studies, and analyses on various developments in the field of marketing. It serves as a valuable reference for students, academics, researchers, and marketing professionals interested in consumer behavior, marketing strategies, digital marketing, branding, customer satisfaction, and market trends.
The September 2026 issue may feature empirical and conceptual studies addressing current marketing challenges and providing relevant findings and recommendations for developing effective marketing strategies in the digital era.
Published:
2026-09-09
Articles
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PENGARUH COUNTRY OF ORIGIN DAN LABELISASI HALAL TERHADAP KEPUTUSAN PEMBELIAN MIE INSTAN SAMYANG PADA MAHASISWA UNIVERSITAS MATARAM
Syarifa Hatimah Mulahela, Hilmiati
1 - 9
Abstract Views: 0
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DOI :
https://doi.org/10.29303/jrp.v5i3.3410
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PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI (Studi pada pelanggan Starbucks Lombok Epicentrum Mall)
Lalu Muhamad Bakdamul Hidayat, Rahman Dayani
10 - 24 Abstract Views: 0
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DOI :
https://doi.org/10.29303/jrp.v5i3.3411
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PENGARUH DAYA TARIK IKLAN DAN ELECTRONIC WORD OF MOUTH TERHADAP MINAT PENGGUNA JASA TRANSPORTASI ONLINE GRAB DI KOTA MATARAM
Dian Sahira, Lalu Edy Herman Mulyono
25 - 35 Abstract Views: 0
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DOI :
https://doi.org/10.29303/jrp.v5i3.3412
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PENGARUH BRAND AMBASSADOR, BUDAYA KOREA DAN ASAL NEGARA TERHADAP MINAT BELI PADA PRODUK KOSMETIK Y.O.U BEAUTY DI KOTA MATARAM
Jumratul Aqobah, Mujahid Dakwah
36 - 54 Abstract Views: 0
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DOI :
https://doi.org/10.29303/jrp.v5i3.3413
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PENGARUH INFLUENCER MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN ONLINE PADA GENERASI Z
Nurul Faradila, Baiq Handayani Rinuastuti
55 - 72 Abstract Views: 0
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DOI :
https://doi.org/10.29303/jrp.v5i3.3414
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PENGARUH CUSTOMER REVIEW, HARGA, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN INDUSTRI KREATIF KULINER DI PASAR BAMBU DESA BONJERUK
Muhammad Ikhen Aditiya Sakti, Lalu Muhammad Furkan
73 - 81 Abstract Views: 0
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DOI :
https://doi.org/10.29303/jrp.v5i3.3415
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PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN ONLINE PROMOTION TERHADAP PEMBELIAN IMPULSIF PADA PRODUK VIVA COSMETICS
Era Putriani, Sulhaini
82 - 95 Abstract Views: 0
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DOI :
https://doi.org/10.29303/jrp.v5i3.3416
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PENGARUH HARGA, DESAIN, DAN KEKUATAN MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPATU FUTSAL SPECS DI KOTA MATARAM
Haikal Fansuri, Rusminah
96 - 111 Abstract Views: 0
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DOI :
https://doi.org/10.29303/jrp.v5i3.3417
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PENGARUH E-WOM (ELECTRONIC WORD OF MOUTH) MEDIA SOSIAL TIKTOK DAN KUALITAS PRODUK TERHADAP MINAT BELI ULANG DI LALAPAN WARUNG MOIIIQ CABANG 2 KOTA MATARAM
Eva Damayanti, Weni Retnowati
112 - 125 Abstract Views: 0
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DOI :
https://doi.org/10.29303/jrp.v5i3.3418
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PERAN FOTO PRODUK, ONLINE CUSTOMER REVIEW, ONLINE CUSTOMER RATING PADA MINAT BELI KONSUMEN DI APLIKASI GRABFOOD
Ida Bagus Alit Sujendra, Handry Sudiartha Athar
126 - 143 Abstract Views: 0
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DOI :
https://doi.org/10.29303/jrp.v5i3.3419
