PENGARUH HARGA, DESAIN, DAN KEKUATAN MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPATU FUTSAL SPECS DI KOTA MATARAM

Abstract

This study aims to examine the influence of Price, Design, and Brand Strength on the Purchase Decision of SPECS Futsal Shoes in Mataram City. The population in this study consists of SPECS futsal shoe users in Mataram City, with a total of 75 respondents. The research method used is a causal associative study with a quantitative approach. The results of the study indicate. That the Price variable has a positive and significant effect on the Purchase Decision, with a t-statistic value of 6.280 > 1.984. The Design variable also has a positive and significant effect on the Purchase Decision, with a t-statistic value of 4.480 > 1.984. However, the Brand Strength variable also has a positive and significant effect on the Purchase Decision, with a t-statistic value of 2.205 < 1.984..