PENGARUH HARGA, DESAIN, DAN KEKUATAN MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPATU FUTSAL SPECS DI KOTA MATARAM

THE EFFECT OF PRICE, DESIGN, AND BRAND STRENGTH ON THE PURCHASE DECISION OF SPECS FUTSAL SHOES IN MATARAM CITY

Authors

  • Haikal Fansuri Universitas Mataram
  • Rusminah Rusminah Fakultas Ekonomi dan Bisnis Universitas Mataram

Abstract

This study aims to examine the influence of Price, Design, and Brand Strength on the Purchase Decision of SPECS Futsal Shoes in Mataram City. The population in this study consists of SPECS futsal shoe users in Mataram City, with a total of 75 respondents. The research method used is a causal associative study with a quantitative approach. The results of the study indicate. That the Price variable has a positive and significant effect on the Purchase Decision, with a t-statistic value of 6.280 > 1.984. The Design variable also has a positive and significant effect on the Purchase Decision, with a t-statistic value of 4.480 > 1.984. However, the Brand Strength variable also has a positive and significant effect on the Purchase Decision, with a t-statistic value of 2.205 < 1.984.

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References

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Anam, M. (2020). PENGARUH BRAND IMAGE, PRODUCT DESIGN DAN CELEBRITY ENDORSER TERHADAP REPURCHASE INTENTION (Studi Pada Pengguna Sepatu Sepak Bola Merek Specs). (Doctoral dissertation, Universitas Putra Bangsa).

Anggoro, D. K. (2023). Pengaruh Lingkungan, Kualitas Produk, Harga dan Kepuasan Konsumen Terhadap Keputusan Pembelian Sepatu merek Specs (Studi Pada Pengguna Muslim di Kabupaten Pekalongan) (Doctoral dissertation, UIN KH Abdurrahman Wahid Pekalongan).

Anggoro, Y. D. (2021). Pengaruh Citra Merek, Desain Produk dan Kualitas Produk Terhadap Keputusan Pembelian Sepatu Futsal Merek Specs (Survei Terhadap Konsumen Sepatu Futsal Specs di Kecamatan Gubeng) (Doctoral dissertation, Universitas PGRI Adi Buana Surabaya).

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Published

2025-09-26

Issue

Vol. 5 No. 3 (2025): URGENTREV EDISI SEPTEMBER 2025

Section

Articles

License

Copyright (c) 2025 Haikal Fansuri, Rusminah Rusminah

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.