Vol. 5 No. 3 (2025): URGENTREV EDISI SEPTEMBER 2025
Articles
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PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOPI BUBUK MEREK KOPINA SAJANG DI PULAU LOMBOK THE EFFECT OF BRAND IMAGE AND PRODUCT QUALITY ON PURCHASE DECISIONS FOR KOPINA SAJANG BRAND POWDERED COFFEE ON LOMBOK ISLAND
Anggara Riksa, Hilmiati Hilmiati
1-11
Abstract Views: 1
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PENGARUH KONFLIK KERJA, BEBAN KERJA, DAN LINGKUNGAN KERJ A TERHADAP STRES KERJA KARYAWAN PT. MAJU GLOBAL MOTOR GRUP CABANG MATARAM THE EFFECT OF WORK CONFLICT, WORK LOAD, AND WORK ENVIRONMENT ON WORK STRESS OF EMPLOYEES OF PT. MAJU GLOBAL MOTOR GROUP, MATARAM BRANCH
echa salsyabila, Agusdin Agusdin
12-22 Abstract Views: 1
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PENGARUH HARGA, DESAIN, DAN KEKUATAN MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPATU FUTSAL SPECS DI KOTA MATARAM THE EFFECT OF PRICE, DESIGN, AND BRAND STRENGTH ON THE PURCHASE DECISION OF SPECS FUTSAL SHOES IN MATARAM CITY
Haikal Fansuri, Rusminah Rusminah
23-35 Abstract Views: 2
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PENGARUH FEAR OF MISSING OUT, HEDONIC SHOPPING MOTIVATION, DAN LIVE STREAMING TERHADAP IMPULSIVE BUYING PADA KONSUMEN GENERASI Z DI TIKTOK SHOP THE EFFECT OF FEAR OF MISSING OUT, HEDONIC SHOPPING MOTIVATION, AND LIVE STREAMING ON IMPULSIVE BUYING OF GENERATION Z CONSUMERS ON TIKTOK SHOP
Muhaimin Aziz, Baiq Handayani Rinuastuti
36-49 Abstract Views: 1
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ANALISIS PENGARUH GAYA HIDUP, FITUR PRODUK, DAN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE MEREK IPHONE DI KOTA MATARAM ANALYSIS OF THE INFLUENCE OF LIFESTYLE, PRODUCT FEATURES, AND BRAND EQUITY ON THE PURCHASE DECISION OF IPHONE BRAND SMARTPHONES IN MATARAM CITY
Rieski Alief Desthan, Ilhamuddin Ilhamuddin, Abdurrahman Abdurrahman
50-61 Abstract Views: 1
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PENGARUH PROMOSI DAN EXPERIENTIAL VALUE TERHADAP MINAT BELI ULANG PADA TALK KOPI MATARAM THE EFFECT OF PROMOTION AND EXPERIENTIAL VALUE ON REPURCHASE INTEREST AT TALK KOPI MATARAM
Anisha, Sulhaini Sulhaini
75-90 Abstract Views: 1
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PENGARUH KECERDASAN INTELEKTUAL, KECERDASAN EMOSIONAL DAN KECERDASAN SPIRITUAL TERHADAP KINERJA PEGAWAI BADAN PENDAPATAN DAERAH KABUPATEN SUMBAWA THE INFLUENCE OF INTELLECTUAL INTELLIGENCE, EMOTIONAL INTELLIGENCE AND SPIRITUAL INTELLIGENCE ON THE PERFORMANCE OF EMPLOYEES OF THE REGIONAL REVENUE AGENCY OF SUMBAWA REGENCY
Adra Mihra Irfani, Thatok Asmony
91-102 Abstract Views: 1
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PENGARUH MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PLTD PAOK MOTONG THE EFFECT OF WORK MOTIVATION AND DISCIPLINE ON EMPLOYEE PERFORMANCE AT PAOK MOTONG PLTD
L sulhan jayadi Sulhan, muttaqqilah muttaqqilah
103-110 Abstract Views: 1
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PENGARUH IKLAN DAN CELEBRITY ENDORSEMENT TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK MUSTIKA RATU MAHASISWA FEB UNRAM THE INFLUENCE OF ADVERTISING AND CELEBRITY ENDORSEMENT ON THE PURCHASE DECISION OF MUSTIKA RATU COSMETIC PRODUCTS OF FEB UNRAM STUDENTS
Baiq ayu zahari al rohmi, Muh. Mujahid Dakwah
111-117 Abstract Views: 3
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