PENGARUH PROMOSI DAN EXPERIENTIAL VALUE TERHADAP MINAT BELI ULANG PADA TALK KOPI MATARAM

THE EFFECT OF PROMOTION AND EXPERIENTIAL VALUE ON REPURCHASE INTEREST AT TALK KOPI MATARAM

Abstract

This study aims to determine the effect of promotion and experiential valueon repurchase interest at Talk Kopi Mataram. The type of research used is causal associative research with a quantitative approach. The number of samples used in this study was 100 people using the questionnaire method and determined by the nonprobability sampling technique with the purposive sampling type. The data collection technique used was to first observe the object being studied, then a questionnaire was given in this study based on the criteria of all people who had visited Talk Kopi Mataram. The analysis tool used was Multiple Linear Regression Analysis using the SPSS 25 for Windows program. The results of the data analysis showed that; (1) promotion has a positive and significant effect on repurchase interest and (2) experiential valuehas a positive and significant effect on repurchase interest