Vol. 5 No. 2 (2026): JURNAL RISET PEMASARAN JUNE 2026
Jurnal Riset Pemasaran is a scientific journal managed and published by the Department of Management, Faculty of Economics and Business, Universitas Mataram (UNRAM). The journal focuses on the dissemination of knowledge, discoveries, and the development of marketing science both theoretically and in practical applications through research results.
Edition Information:- Volume: 5
- Number: 2
- Month/Year: June 2026
- Main Theme: Research in the field of marketing, including marketing management, consumer behavior, marketing strategy, digital marketing, and related topics.
- The influence of service quality (Quality of Service) on purchase decisions
- The role of promotion (Promotion) in marketing
- Analysis of price (Price) and price perception
- Consumer purchase decisions (Purchase Decision)
- Marketing strategy, brand management, digital marketing, consumer behavior, etc.
The journal accepts articles based on empirical research, literature reviews, and case studies relevant to marketing.
Published:
2026-06-10
Articles
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PENGARUH IKLAN DAN PROGRAM FLASH SALE TERHADAP KEPUTUSAN PEMBELIAN SHOPEE PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MATARAM
mariaoktavia, Hilmiati
1-12
Abstract Views: 35
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Download Views: 0
DOI :
https://doi.org/10.29303/jrp.v5i2.3153
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PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN LAPTOP MEREK ASUS PADA MAHASISWA FAKULTAS EKONOMI BISNIS UNIVERSITAS MATARAM
Azqarul Qemaluddin, Weni Retnowati
13-28 Abstract Views: 25
| Download Views: 0
DOI :
https://doi.org/10.29303/jrp.v5i2.3154
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PENGARUH POTONGAN HARGA, ONLINE CUSTOMER REVIEW, DAN PENGALAMAN KONSUMEN TERHADAP NIAT MEMBELI ULANG MELALUI GRABFOOD DI KOTA MATARAM
Lisa Rahma Sari, Baiq Handayani Rinuastuti
29-41 Abstract Views: 26
| Download Views: 0
DOI :
https://doi.org/10.29303/jrp.v5i2.3155
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PENGARUH LIVE STREAMING DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING GENERASI Z PADA PRODUK FASHION "JINISO" DI E- COMMERCE SHOPEE DI KOTA MATARAM
Nayla Amalia, Dwi Putra Buana Sakti
42-60 Abstract Views: 27
| Download Views: 0
DOI :
https://doi.org/10.29303/jrp.v5i2.3156
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PENGARUH HARGA, PROMOSI, GAYA HIDUP TERHADAP MINAT PEMBELIAN ULANG DI ISTANA SOZZIS LOMBOK TIMUR
Kartini Alfin, Weni Retnowati
61-71 Abstract Views: 29
| Download Views: 0
DOI :
https://doi.org/10.29303/jrp.v5i2.3158
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PENGARUH BRAND TRUST DAN CELEBRITY ENDORSER TERHADAP NIAT PEMBELIAN ULANG PRODUK WARDAH DI KOTA MATARAM (Studi Pada Konsumen Wardah di Kota Mataram)
Fadila Sukmayanti, Hilmiati, Lalu Adi Permadi
72-88 Abstract Views: 25
| Download Views: 0
DOI :
https://doi.org/10.29303/jrp.v5i2.3159
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PENGARUH SHOPPING LIFESTYLE, HEDONIC SHOPPING VALUE, DAN FASHION INVOLVMENT TERHADAP IMPULSE BUYING E-COMMERCE BUKALAPAK PADA MAHASISWA UNRAM
Riyanul Ahmadi, Muhammad Mujahid Dakwah
89-106 Abstract Views: 30
| Download Views: 0
DOI :
https://doi.org/10.29303/jrp.v5i2.3160
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PENGARUH CITRA MEREK, CITA RASA, DAN HARGA TERHADAP MINAT BELI ULANG KONSUMEN PADA MEREK KOPI PADUKA (STUDI KASUS UMKM PADUKA COFFEE)
Syawal Faidin, Didy Ika Supryadi
107-118 Abstract Views: 30
| Download Views: 0
DOI :
https://doi.org/10.29303/jrp.v5i2.3161
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PENGARUH OMNI CHANNEL MARKETING DAN PENGALAMAN PELANGGAN TERHADAP MINAT BELI ULANG PADA ALFAMART KOTA MATARAM
Bayu Herlambang, Hilmiati
119-135 Abstract Views: 34
| Download Views: 0
DOI :
https://doi.org/10.29303/jrp.v5i2.3162
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PENGARUH KUALITAS PELAYANAN, PROMOSI, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO ONLINE SHOPEE DI KECAMATAN BATUKLIANG, KABUPATEN LOMBOK TENGAH
Jannaturroyyani, Ahmad Saufi
136-167 Abstract Views: 8
| Download Views: 0
